Mahle Clevite Inc. has announced the transition of its company name to Mahle Aftermarket Inc. effective Jan. 1, 2014. The company says the move will bring Mahle in line with all of the Mahle Global Aftermarket divisions, and to highlight the substantial diversification of the Mahle Aftermarket product mix.
The company says the conversion to Mahle Aftermarket Inc. highlights the continued expansion of the Mahle Aftermarket product offering, but does not affect the existing brand strategy.
Mahle Aftermarket says it continues to focus on growing the strong brand portfolio of Clevite engine bearings and heavy-duty engine parts, Victor Reinz gaskets for the North American aftermarket, and Mahle Original engine parts, filters, turbochargers and thermostats.
The integration of the Mahle RTI Division into the Aftermarket offering, as well as the Mahle global acquisition of Behr, prove the long-term diversification away from strictly an engine parts supplier, the company notes. With the addition of thermostats to the product offering, along with the expansion of filtration products and turbochargers; and they necessitate an organizational name that encompasses the diverse product mix, says Mahle.
“Mahle Clevite remained the only Mahle Aftermarket division worldwide that did not have ‘aftermarket’ in our legal name,” says Jon Douglas, general manager, Mahle Aftermarket. “We now join the Aftermarket divisions in Europe, South America, and Asia / Pacific regions as one global Aftermarket business unit.”
For more news on Mahle see:
Bob Ulrich was named Modern Tire Dealer editor in August 2000. He joined the magazine in 1985 as assistant editor, and has been responsible for gathering statistical information for MTD's "Facts Issue" since 1993.