Consumer Tires

Federal attends its first Tokyo Auto Salon

Posted on January 10, 2014

Federal Corp. announced that it will be exhibiting for the first time at the Tokyo Auto Salon Jan. 10-12, 2014, at the Makuhari Messe International Exhibition Hall in Makuhari, Chiba, Japan.

The company says that in a unprecedented move, Federal will officially introduce a full motorsports line, FMS, with tires for circuit racing, slick, semi-slick and rally in Japan. Federal will also showcase its comprehensive product lineup including PCR, UHP and SUV tires.

Federal says that in the celebration of its diamond jubilee in 2014, a series of activities will be launched at its booth. Feddi, Federal’s mascot, will exclusively make its debut throughout the three-day exhibit, and Federal girls will be giving out limited Federal “fukubukuro” in assigned hours, having fun and sharing joy with the visitors.

“We are looking forward to this exciting event since Federal’s first participation in Tokyo Auto salon is absolutely significant to us, not only because of our 60th anniversary in 2014, but also, the attendance is favorable for building closer connections with end-users and consolidating our foothold in Japan,” said Geoffrey Chang, manager of Marketing.

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Bob Ulrich was named Modern Tire Dealer editor in August 2000. He joined the magazine in 1985 as assistant editor, and has been responsible for gathering statistical information for MTD's "Facts Issue" since 1993.
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