Commercial Business

Besancon joins Alliance Tire as Marketing VP

Posted on January 15, 2014
Alliance Tire Americas Inc.'s new Vice President of Marketing Bruce Besancon was previously director of marketing, NA Earthmover Tires at Michelin.

Alliance Tire Americas Inc.'s new Vice President of Marketing Bruce Besancon was previously director of marketing, NA Earthmover Tires at Michelin.

Alliance Tire Americas Inc. (ATA) announced its recent hire of tire industry veteran Bruce Besancon to fill the role of vice president of Marketing.

As keynote speaker at last year’s Tire Industry Association OTR conference, Besancon comes to Alliance with more than 20 years of expertise working for Michelin North America Inc., including nearly five years heading up marketing efforts for Michelin’s earth mover business unit.

“Bruce is coming to Alliance with a wealth of knowledge born out of his experience with one of the world’s most visible tire brands,” says Manny Cicero, president of Alliance Tire Americas.

“We couldn’t have hoped for a better candidate in our search to fill this important leadership role, especially now as we are working to reach our significant market growth targets.”

As vice president of Marketing for ATA, Besancon will be responsible for developing strategies to drive awareness and acceptance of the company’s Alliance, Galaxy and Primex brands as well as the Aeolus brand. He will be based in Alliance Tire Americas’ headquarters in Wakefield, Mass.

For more news on ATA see:

Alliance Tire promotes Walters to VP operations

SEMA Show, Day Two: Alliance introduces 3 tires

Related Topics: Alliance Tire Americas Inc., Bruce Besancon, Manny Cicero, OTR Conference, TIA

Comments ( 0 )
More Stories
Titan says the full-depth tread across the TGS2's entire surface provides better traction in all weather.
News

Titan Adds All-Season Tire for Skid Steers

Titan International Inc.is adding an all-season bias tire for skid steers to its TGS2 lineup. With a focus on snow removal and landscaping, the tire's open-shoulder tread design and full-tread depth are designed to provide traction in snow, ice and mud.

News

NCTDA to Honor Dealers at 2017 Expo

The North Carolina Tire Dealers Association (NCTDA) will honor its 2017 Dealer of the Year and induct two new members into its Hall of Fame.

News

BKT Is Named Port Tire Manufacturer of the Year

Balkrishna Industries Ltd. (BKT) received a port tire manufacturer of the year award for port and terminal cargo handling equipment at the Terminal Operator Excellence Awards 2016 in Dubai, UAE.

News

Ronnie Scott Joins CMA as Field Sales Engineer

Ronnie Scott is taking his 21 years of experience from Falken Tire Corp. and Pirelli Tire North America Inc. to China Manufacturers Alliance LLC (CMA). Scott will serve as the field sales engineer for CMA, the company that manufactures and markets Double Coin Holdings Ltd. products in the U.S.

News

Goodyear Declares 21st Straight Dividend

Directors of Goodyear Tire & Rubber Co. have declared a quarterly dividend of 10 cents per share of common stock. The dividend is payable March 1, 2017, to shareholders of record on Feb. 1, 2017.

The GT Radial GDL651FS is a closed shoulder drive tire designed for North America.
News

Giti Designs a Drive Tire for North America

Giti Tire (USA) Ltd. has introduced the GT Radial GDL651FS drive tire for North America. The SmartWay-verified tire offers long haul operators better fuel economy, plus traction and long tread wear.

News

Hotwire Will Return After MLK Holiday

Due to the Martin Luther King Jr. holiday, Modern Tire Dealer will not publish Hotwire on Monday. Look for the next edition on Tuesday, Jan. 17.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!