Commercial Business

Besancon joins Alliance Tire as Marketing VP

Posted on January 15, 2014
Alliance Tire Americas Inc.'s new Vice President of Marketing Bruce Besancon was previously director of marketing, NA Earthmover Tires at Michelin.

Alliance Tire Americas Inc.'s new Vice President of Marketing Bruce Besancon was previously director of marketing, NA Earthmover Tires at Michelin.

Alliance Tire Americas Inc. (ATA) announced its recent hire of tire industry veteran Bruce Besancon to fill the role of vice president of Marketing.

As keynote speaker at last year’s Tire Industry Association OTR conference, Besancon comes to Alliance with more than 20 years of expertise working for Michelin North America Inc., including nearly five years heading up marketing efforts for Michelin’s earth mover business unit.

“Bruce is coming to Alliance with a wealth of knowledge born out of his experience with one of the world’s most visible tire brands,” says Manny Cicero, president of Alliance Tire Americas.

“We couldn’t have hoped for a better candidate in our search to fill this important leadership role, especially now as we are working to reach our significant market growth targets.”

As vice president of Marketing for ATA, Besancon will be responsible for developing strategies to drive awareness and acceptance of the company’s Alliance, Galaxy and Primex brands as well as the Aeolus brand. He will be based in Alliance Tire Americas’ headquarters in Wakefield, Mass.

For more news on ATA see:

Alliance Tire promotes Walters to VP operations

SEMA Show, Day Two: Alliance introduces 3 tires

Related Topics: Alliance Tire Americas Inc., Bruce Besancon, Manny Cicero, OTR Conference, TIA

Comments ( 0 )
More Stories
News

Two Tire Makers Earn SIMA Innovation Gold Awards

The top prizes for innovation awarded in advance of the 2017 Paris International Agri-Business Show (SIMA) were won by a pair of tire manufacturers — Michelin Groupe and Trelleborg Wheel Systems.

News

Judge Declares Overtime Ruling Is 'Unlawful' For Now

On May 18, 2016, the Department of Labor’s final rule updating the overtime regulations was published by President Barack Obama and Secretary of Labor Thomas Perez. The ruling automatically extended overtime pay protections to more than 4 million workers within the first year of implementation.

News

New Date Set for China Tire Show

The organizers of the China International Tire Expo (CITEXPO) have set a new date for the 2017 event: August 21, 22, and 23.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!