Retail

Toyo grows partnership with Anaheim Ducks

Posted on January 21, 2014
As part of Toyo's sponsorship of the Anaheim Ducks, one of the team’s two Zambonis features the Toyo Tires logo, and both vehicles are fitted with Toyo M-55TM light truck tires.
As part of Toyo's sponsorship of the Anaheim Ducks, one of the team’s two Zambonis features the Toyo Tires logo, and both vehicles are fitted with Toyo M-55TM light truck tires.

Toyo Tire U.S.A. Corp. announced it has a new, greater partnership with the National Hockey League’s top-ranked Anaheim Ducks and their home arena, Honda Center in Anaheim, Calif.

The new agreement grows the partnership to include year-round elements such as a static sign on the arena marquee next to the busy 57 freeway in Anaheim.

Toyo says home ice support was first provided by company during the 2007 NHL playoffs when the Ducks captured the Stanley Cup in the final, and the company has had signage around the ice as recently as last season.

Toyo Tires will also be seen inside Honda Center as the logo rotates on two LED rings before and after all events, and on signage around the concourse.

During Ducks games, fans in the arena and those watching from home will once again see the Toyo Tires logo on dasherboards around the ice. Those at Honda Center will also have the chance to win a “Toyo Seat Upgrade” each home game.

“We are proud to support the Anaheim Ducks in their quest for the 2014 Stanley Cup and are excited about the new elements of our partnership that put Toyo Tires in the arena all year long,” says Amy Coleman, senior director of marketing, Toyo Tire U.S.A. Corp.

“Our Driven to Perform mantra is reflected in the drive and determination of the Ducks players as well as the other world-class athletes and artists who visit Honda Center.”

For more information visit toyotires.com.

Related Topics: Amy Coleman, Anaheim Ducks, sports marketing, Toyo Tire U.S.A. Corp.

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