Roberts joins Nexen as director of marketing

Posted on January 21, 2014

Nexen Tire America Inc. announced the addition of Kyle Roberts to the company as director of Marketing to help lead its strengthened marketing effort towards building a brand that resonates industry-wide.

Nexen says Roberts developed a wealth of experience growing brands through new product development and consumer awareness.

“Nexen has been a viable player in the tire industry for years, but our brand continues to evolve as we grow,” says Roberts.

“Our task will be ensuring that our customers and consumers understand that we deliver the highest level of quality and performance while maintaining our value position.”

Roberts has an MBA with emphasis in marketing from the University of California Irvine, and a BS degree in marketing from San Diego State University.

For more information visit

Related Topics: Kyle Roberts, Nexen Tire America Inc.

Comments ( 0 )
More Stories
News Trump Proposes More Tariffs on Chinese Products

President Donald Trump is stepping up his tough talk on trade with action, and has asked U.S. Trade Representative Robert Lighthizer to identify Chinese products that should be subject to tariffs.

Michelin says the Pilot Sport 4 S tire offers unprecedented driving pleasure, exceptional steering precision and tremendous directional stability, while also providing maximum grip on wet or dry roads.
Product Michelin Expands Pilot Sport 4S Coverage

Michelin North America Inc. has added 34 sizes to the Pilot Sport 4S. The ultra-high-performance tire is now available in 76 sizes with original equipment and replacement applications.

In the performance sport category, Michelin topped Goodyear, Bridgestone and Pirelli. The top score in this category has jumped higher than any other, from 693 points in 2015 to 774 in 2018.
News J.D. Power Finds Consumer Satisfaction on the Rise With OE Tire Brands

Here's the key takeaway from the latest J.D. Power U.S. Original Equipment Tire Customer Satisfaction Study — consumers are happier with their OE tires, and giving them higher marks in key categories.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!