Retail

Cameron and Heidi Steele to Team-up at Best in the Desert’s Parker 425

Posted on January 29, 2014

After much anticipation, the husband and wife duo of Cameron and Heidi Steele – sponsored by Yokohama Tire Corporation, are joining forces again, this time in a Trophy Truck at the Best in the Desert’s Parker 425, January 31-February 2 in Parker, Arizona.

The last time the off-road racing couple teamed up for a race was the Mint 400 in 2010, with Cameron collaborating with Heidi to help her win the Class 7 division on off-the-shelf Yokohama Geolandar M/T+ tires.

The Desert Assassin teammates will campaign Cameron’s No. 16 Geiser Brothers Trophy Truck mounted on off-road racing-engineered Yokohama Geolandar A/T-S R tires.
 
“We’re going for it,” said Cameron, a veteran Trophy Truck driver and two-time SCORE (Southern California Off Road Enthusiasts) Person of the Year. “It’s our first race of the season and the first time Heidi and I will share driving duties in an 800-horsepower Trophy Truck.”
Heidi, a four-time SCORE Class champion, moved up to Trophy Trucks last season and made history by partnering with co-driver Jessica McMillin to form the first all-woman Trophy Truck driver tandem in SCORE racing.

“Heidi and I make a good pair and it will be a fun way to start the season,” said Cameron. “Last year was great for us, but we’re all in for 2014. We’re going to be in every race thanks to the durability of our Yokohama tires. The compound is incredible and they are the most drivable, dependable tire out there.”
“We constantly work with Cameron, Heidi and the Desert Assassins team on the development and improvement of the Geolandar tire they race with,” said Duane Sampson, YTC motorsports manager. “Off-road racing is very demanding and the proven durability of the Yokohama Geolandar A/T-S R tires will help put the team in the best position to win.”

Related Topics: Best in the Desert’s Parker 425, Cameron and Heidi Steele, Yokohama Tire Corporation

Comments ( 0 )
More Stories
Scott Clark says consumers are replacing tires before they're fully worn, which costs them money, and brings environmental consequences as well.
News Michelin Seeks Industry Standards for Testing of Worn Tires

Michelin North America Inc. is using its stage at the North American International Auto Show in Detroit to talk about worn tires, and the company wants tire dealers and the entire tire industry to follow its lead.

Matt Leeper from Falken Tire, left, presented a grand prize motorcycle to Ron Barlow from FTC Enterprises during the final dinner of the K&M Tire 2018 Dealer Conference.
News K&M Tire Dealers Learn Sales, Customer Service and Efficiency Tips

K&M Tire Inc. founder Ken Langhals likes to remind his 600-plus employees that a customer’s tire order one day doesn’t guarantee another order the next. And that means K&M’s annual dealer conference is an opportunity to provide dealers with help and extra services that set K&M apart from other wholesalers.

Article An Insight into Tires and Their Problems in Europe

The National Tyre Distributors Association (NTDA) recently held its annual conference, which, although traditionally staged in the UK, represents the ongoing current issues in the tire industry throughout Europe (at least until the Brexit negotiations are completed) and attracts an extensive and diverse range of delegates.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!