Suppliers

Michelin Pro4 partners with bicycle team

Posted on February 3, 2014

Michelin North America Inc.has partnered with the Hincapie Sportswear Development Cycling Team, a team populated by racers "striving to be the future of road racing globally," according to the company.

The partnership will provide the race team with the Michelin Pro4 line of race tires and product support throughout the season. The lightweight Michelin Pro4 tire is available in both 23- and 25-mm sizes and sports a smooth center tread and slightly textured edges for safe and confident cornering.

“Michelin’s heritage started with performance bicycle tires,” says Yohann Leblanc, Michelin's bicycle marketing and sales manager. “Globally, we support a variety of competitive teams and this year, we are expanding that important strategy in North America."

"The Hincapie Sportswear Development Cycling Team is registered with USA Cycling as a UCI Continental Team and includes Ty Magner, a two-time U23 National Criterium Champion, and Joey Rosskopf, who finished second in the 2013 NRC standings. Other members are returning racers Alder Martz, Joe Lewis, Oscar Clark, Robin Carpenter and Thomas Wrona; and newcomers Chris Butler, Charlie Hough, Jake King, Toms Skujins, Alexander Ray, Dion Smith, Miguel Bryon and Joe Schmalz.

“We have worked with the (Michelin) corporate headquarters based in our hometown of Greenville, S.C., for the last 20 years through various team and cycling events," says Rich Hincapie, president, Hincapie Sportswear. "The Hincapie/Michelin partnership started during the Michelin Cycling Classic, which we began promoting in 1994 in downtown Greenville.”

The team will begin the 2014 season at the team’s Greenville training camp in February. The first competition of the season will commence at the Redlands Cycling Classic in California April 3-6.

Related Topics: sports marketing

Comments ( 0 )
More Stories
News Cardone Extends Deadline to Enter Tech Video Contest

Cardone Industries Inc. has extended the deadline to enter its tech video competition to Jan. 31, 2018. The contest will award $5,000 to the top original video showing the installation or service of an under-the-hood or under-the-car automotive part.

Toyo says the M588 is a value alternative for severe-use vehicles.
News Toyo M588 Is Designed for Heavy-Duty On- and Off-Road Use

The M588 heavy duty on/off-road drive tire from Toyo Tire U.S.A. Corp. is built for severe service applications, such as oil, gas, mining and logging operations.

Bridgestone and Nashville leaders celebrated the grand opening of the company's headquarters and the extension of the company's naming rights for Bridgestone Arena, home of the Nashville Predators. From left are Predators executives Sean Henry, CEO and president, and Thomas Cigarran, co-owner and chairman, and Bridgestone Americas executives Chris Karbowiak, chief administrative office and executive vice president, and Godon Knapp, president and CEO.
News Bridgestone Officially Opens New Headquarters and Extends Arena Partnership

Bridgestone Americas Inc. officially opened its new headquarters in Nashville, Tenn., and announced the city’s professional sports and entertainment venue will continue to be called Bridgestone Arena through 2025.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!