Suppliers

Michelin Pro4 partners with bicycle team

Posted on February 3, 2014

Michelin North America Inc.has partnered with the Hincapie Sportswear Development Cycling Team, a team populated by racers "striving to be the future of road racing globally," according to the company.

The partnership will provide the race team with the Michelin Pro4 line of race tires and product support throughout the season. The lightweight Michelin Pro4 tire is available in both 23- and 25-mm sizes and sports a smooth center tread and slightly textured edges for safe and confident cornering.

“Michelin’s heritage started with performance bicycle tires,” says Yohann Leblanc, Michelin's bicycle marketing and sales manager. “Globally, we support a variety of competitive teams and this year, we are expanding that important strategy in North America."

"The Hincapie Sportswear Development Cycling Team is registered with USA Cycling as a UCI Continental Team and includes Ty Magner, a two-time U23 National Criterium Champion, and Joey Rosskopf, who finished second in the 2013 NRC standings. Other members are returning racers Alder Martz, Joe Lewis, Oscar Clark, Robin Carpenter and Thomas Wrona; and newcomers Chris Butler, Charlie Hough, Jake King, Toms Skujins, Alexander Ray, Dion Smith, Miguel Bryon and Joe Schmalz.

“We have worked with the (Michelin) corporate headquarters based in our hometown of Greenville, S.C., for the last 20 years through various team and cycling events," says Rich Hincapie, president, Hincapie Sportswear. "The Hincapie/Michelin partnership started during the Michelin Cycling Classic, which we began promoting in 1994 in downtown Greenville.”

The team will begin the 2014 season at the team’s Greenville training camp in February. The first competition of the season will commence at the Redlands Cycling Classic in California April 3-6.

Related Topics: sports marketing

Comments ( 0 )
More Stories
News

Wegmann To Open New West Coast Distribution Center

Wegmann automotive USA Inc. is moving into a larger distribution facility to serve its West Coast customers. The company says the location in Phoenix will help improve fill rates and delivery services.

This Kenworth truck will be auctioned June 20, and the proceeds will benefit Truckers Against Trafficking.
News

Giti Partners With Truckers Against Trafficking

Giti Tire (USA) Ltd. has provided the tires for a Kenworth truck that's rolling across America on a special mission — to raise money for the Truckers Against Trafficking (TAT) organization.

Cooper says the new SmartWay-verified RM852(EM) long-haul drive tire has a solid shoulder design to offer improved traction in challenging weather.
News

Cooper Expands Roadmaster Line

Cooper Tire & Rubber Co. has added a SmartWay-verified long haul drive tire to its Roadmaster commercial truck tire line, the RM852(EM).

Kenda tires will run exclusively on Vore 2016 Roush Mustangs, Ford F-150 Raptors and Vore challenge racing trucks. 
News

Kenda Sponsors Off-Road Driving Experience

American Kenda Rubber Industrial Co. Ltd.’s Kenda brand is the new tire sponsor of Vore Adrenaline Compound, an off-road driving experience based in Las Vegas, Nev.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!