Retail

Falken Tire brings strong competitors for King of the Hammers

Posted on February 5, 2014

For its third year of participation at the increasingly popular King of the Hammers (KOH) off-road racing events, Falken Tire, the manufacturer of high performance on- and off-road tires, will be supporting more than 24 vehicles competing in all five classes – Ultra4, Every Man Challenge (EMC) Mod, EMC Stock, Legends and Spec Class. Teams will be running both Falken’s WildPeak AT and new MT tires.
 
“This is the first time Falken has had such a formidable presence at KOH,” stated Nick Fousekis, Falken’s Director of Motorsports Marketing.  “We’ve sponsored a smaller number of teams in the past, including last year’s winner of the Every Man Challenge, Savvy Off Road, but this year, we really expanded our effort, as many teams sought us out to help provide that edge they needed in off-road performance.”
 
Savvy Off Road will race its new EMC race car, dubbed the “JK-R,” in the EMC Mod class where they are back-to-back defending champions. The team will run Falken’s new 37-inch WildPeak MT – a 37x12.50R17 tire.
 
“In the Mod Class, Legends Class and Spec Class, teams will run the new Falken WildPeak MT, while Ultra4 Class entries will have a new competition spec, the WildPeak MT 38X13.50R17 tire,” said Nestor Cabrera, Falken’s Off-Road Supervisor.
 
“Falken also will be competing with the race-proven and very capable WildPeak AT in the Stock class,” he added. “Teams will run a 35-inch custom-grooved all-terrain tire in this class.”
 
Held every year in Johnson Valley, CA, the King of the Hammers course combines high speed desert racing with intense rock crawling to create an extremely challenging race event.  Both Spec (4700) and Legends (4800) are new classes for 2014, and Falken will partner with TV personality and driver Jessi Combs – “the fastest woman on four wheels” – in the Spec class.  The Legends entries are older 4400 Ultra4 vehicles which now have a class of their own, adding to the total number of entries for the multiple events.

Related Topics: Falken Tire, King of the Hammers

Comments ( 0 )
More Stories
Matt Leeper from Falken Tire, left, presented a grand prize motorcycle to Ron Barlow from FTC Enterprises during the final dinner of the K&M Tire 2018 Dealer Conference.
News K&M Tire Dealers Learn Sales, Customer Service and Efficiency Tips

K&M Tire Inc. founder Ken Langhals likes to remind his 600-plus employees that a customer’s tire order one day doesn’t guarantee another order the next. And that means K&M’s annual dealer conference is an opportunity to provide dealers with help and extra services that set K&M apart from other wholesalers.

Article An Insight into Tires and Their Problems in Europe

The National Tyre Distributors Association (NTDA) recently held its annual conference, which, although traditionally staged in the UK, represents the ongoing current issues in the tire industry throughout Europe (at least until the Brexit negotiations are completed) and attracts an extensive and diverse range of delegates.

Article Close the Gap or Lose the Sale: Use Your Advantages to Overcome Abandonment

I’m tired of talking about the internet, but I might be the only one. It’s a subject that tire dealers talk about all the time, and it doesn’t appear the internet is going out of business anytime soon. There aren’t any future plans to turn it off.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!