Commercial Business

OTR tire forecast: Units will rise from ashes

Posted on February 24, 2014
Yokohama predicts Mexico will have the highest gross domestic product growth and lowest unemployment in North America in 2014.

Yokohama predicts Mexico will have the highest gross domestic product growth and lowest unemployment in North America in 2014.

At the 2014 Off-the-Road Tire Conference in Marco Island, Fla., last week, Tim Easter, director of OTR tire sales for Yokohama Tire Corp., outlined the make-up of the market, which he defines as tires 24 inches and larger.

He told attendees that based on rim diameter, close to 80% of all units sold are made up of the following sizes (with their respective percentages of the entire market in parentheses):

* 24-inch bias (11.6%) and 25-inch bias (16.3%);

* 24-inch radial (10%) and 25-inch radial (29.35%);

* 49-inch radial (4%); and

* greater than 51-inch radial (9.25%).

The overall market was 67.9% radial in 2013, said Easter (when taking just the top six OTR tire sizes above into account, 65.3% are radial, and 34.7% are bias). He predictes radialization will rise slightly to 68.2% in 2017.

He added that unit growth, following a down year in 2013, is expected to rise each of the next four years.

The 2015 OTR Tire Conference, sponsored by the Tire Industry Association, will be held in Tucson, Ariz., Feb. 18-21 at the Westin La Paloma Resort & Spa.

For more information about the conference, check out this link:

"TIA gives OTR dealers hope in 2014."

Related Topics: OTR Tire Conference, OTR tires, Tim Easter, Tire Industry Association

Comments ( 0 )
More Stories
Article

You’ve Got Email: It’s Still the Way to Go to Market, Digitally Speaking

Remember email? Sometimes in the communication that is texting, tweeting or ‘Snapchatting,’ email is taken for granted. Facebook is great for sharing your thoughts and feelings to everyone you have friended, but email is more targeted, especially when used for business. You might say it is even more personal than Facebook because it is designed for interaction between two people or among a small group of people.

Drew Howlett from Falken says developing the right M/T tire is critical. “There are too many other competitive products on the market to have any weaknesses.”
Article

M/T Tires are Having a Moment: Consumer Demand Is Blurring the Lines

There are off-road warriors who never let their vehicles or mud-terrain tires touch pavement. There are others who like to occasionally play in the dirt, but need their fun vehicles to do double duty to go to work or school. And increasingly, there are drivers with lifted trucks and mean-looking tires who chase the aesthetic more than the lifestyle their vehicle portrays.

The sales staff at Ron's Tire & Motorsports is cross-trained to sell every product, from tires to bicycles to lawnmowers to barbecue grills.
News

Ron's Tire Sells Tires, And Much, Much More

Here’s the first hint that the newest tire store Ron Baxter and Ross Baxter are opening in Idaho Falls, Idaho, isn’t a typical retail store: the size. It’s 37,000 square feet.  

News

Tireco's Milestar Brand Launches Responsive Website

Tireco Inc.'s new mobile responsive website for Milestar tires is designed to showcase updated news, features and available tire sizes while serving as a hub for consumers to interact with the Milestar brand.

News

Hankook Suffers Sales Slowdown in 2Q 2017

Hankook Tire Co. Ltd. posted income before taxes of 3.1 trillion won on net sales of nearly 17.3 trillion won for the second period ended June 30, 2017. That compares to income of 2 trillion won on sales of 16.4 trillion won for the same period in fiscal 2016.

News

Alliance Updates Its Website

Alliance Tire Group (ATG) has redesigned its website with features it says will help tire dealers and equipment owners find tires based on segment, application, tread pattern or size.  

Bridget Neal will lead all aspects of the Bridgestone OTR tire business in North America.
News

Bridgestone Names Bridget Neal to Lead OTR Business

Bridgestone Americas Inc. has named Bridget Neal president of its commercial off-the-road tire division. She will be responsible for leading strategic planning, sales, engineering and global support for the company’s OTR business.

News

Toyo’s 1H Earnings Are Up More Than 400%

Toyo Tire & Rubber Co. Ltd. posted net income of 11.1 billion yen on net sales of 192 billion yen for the first half ended June 30, 2017. That compares to income of 2.1 billion yen on sales of 186.4 billion yen in the year-ago half.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!