TIA testifies on NHTSA education program

Posted on February 25, 2014

Representatives from the Tire Industry Association (TIA) testified on Feb. 24, 2014, at the U.S. Department of Transportation on the yet-to-be launched National Highway Traffic Safety Administration (NHTSA) consumer education program on tire maintenance and safety.

Kevin Rohlwing, TIA senior vice president of training and Roy Littlefield, TIA executive vice president, discussed why TIA was the best fit to administer the program. They cited TIA’s extensive training program, TIA’s relationship with the industry and with the tire manufacturers, and the association’s diverse and growing membership. 

Littlefield told officials that if TIA was not selected to administer the program, the results could be a repeat of the UTQGS program which was a great expense to tire manufacturers and had low consumer buy-in, according to TIA.

In addition, former U.S. Rep. Al Wynn told NHTSA officials that the National Tire Fuel Efficiency Consumer Education Program was to include a labeling system for rating rolling resistance of various replacement tire models and a national tire maintenance consumer education program including information on tire inflation pressure, alignment, rotation and tread wear to maximize fuel efficiency, safety and durability of replacement tires.

The consumer education program is part of the Energy Independence and Security Act of 2007. Wynn served on the House Energy and Commerce Committee and was a sponsor of the bill.

TIA says it offered a detailed plan to work in a public private partnership with NHTSA to train employees of tire retailers to actively deliver a concise message on rolling resistance, fuel efficiency and tire maintenance. 

TIA says NHSTA declined this approach in favor of a more passive consumer education model featuring reading materials and infographics, some of which require electronic equipment not found in most tire stores.

TIA fears that the final product as currently designed will not deliver the desired outcomes in a real world setting. The result is likely to be little real consumer education or behavioral change in terms of increased fuel efficiency despite a significant investment in time and public money, according to TIA.

TIA representatives will be meeting with NHTSA officials again on March 5 to review the first infographic that NHTSA has designed.

Related Topics: Kevin Rohlwing, National Tire Fuel Efficiency Consumer Education P, Roy Littlefield, TIA

Comments ( 0 )
More Stories
The tire pressure monitoring system (TPMS) control unit in 2007 to 2013 Honda CR-Vs, like the 2011 above, monitors all four tires and the system itself. If it detects less than 24 psi in a tire, it alerts the driver by turning on the low pressure indicator and setting a diagnostic trouble code (DTC) in the control unit. When the tire pressure is increased to more than 28 psi and the vehicle is driven above 28 mph, the control unit will turn off the indicators and store the DTC(s).

TPMS: Honda CR-V 2007-2013

When a tire pressure sensor or control unit is replaced on a 2007-2013 Honda CR-V, or a known-good wheel is substituted, the ID(s) of all four tires’ sensors must be memorized by the TPMS control unit. After memorizing the sensor ID(s) or doing a tire rotation, the mounting location of sensors 1, 2, 3 and 4 must be determined. See reset procedures.

The 2016 AAPEX show is expected to feature more than 2,200 exhibitors and 45,000 targeted buyers.

AAPEX By the Numbers

The Automotive Aftermarket Products Expo (AAPEX) will be held Tuesday, Nov. 1, through Thursday, Nov. 3, at the Sands Expo in Las Vegas, with AAPEXedu (educational) sessions starting on Monday, Oct. 31.

The Pantera Touring A/S (left) and Sport A/S (right) private brand tires are available to TAG members in 41 and 29 sizes, respectively.

TAG Celebrates 20-Year Milestone

In 1996, a half dozen large independent tire dealers banded together to form a buying group that would “help them compete against warehouse clubs and the big box stores,” says Mark Rhodes, president of Plaza Tire Service Inc.

The zLine A/S tires come fitted with Nokian’s Driving Safety Indicator on the center rib which shows the percentage of tread depth that remains.

Nokian Extends its All-Season Lineup

Winter tires may have brought Nokian Tyres plc to North America, but they aren’t enough to pave the path to the brand’s growth here. The tire maker knew it needed to invest in all-season products. First came the eNtyre and Rotiiva lines, and up next is an all-season ultra-high performance tire, the zLine.

Putting the right tires on the right vehicle is like dressing up in a tuxedo, says Barbara, left, with his store manager, Denny Reiser. “You can dress up in a tuxedo and wear black tennis shoes and still look OK, but try to go out on the dance floor. You’re not going to be able to do it.”

Follow Your Gut Instinct: Advice From Our Tire Dealer of the Year

When a customer walks in convinced his car doesn’t need synthetic motor oil when you think it does, and argues with you at every suggestion, do you take the time to educate him and explain your recommendation? Do you turn down the job? Or do you take his money, use traditional oil, and hope for the best?

Tom Formanek takes over as TIA president for Glen Nicholson at the annual membership meeting.

Tom Formanek Will Take Reins of TIA Board

Tom Formanek will be inducted as the next president of the Tire Industry Association (TIA) during its annual membership meeting on Oct. 31, 2016. He will serve a one-year term.


Goodyear Furthers Strategy by Announcing Plant Closure

Goodyear Tire & Rubber Co. remains focused on capturing "the growing demand for premium, large-rim diameter tires." The company says part of that strategy involves"reducing excess capacity in declining, less profitable segments of the tire market."

Jose Perez (left) and Matthew Greco explained how they increased alignment sales at their Golden West Tire Centers stores at a seminar for Big O tire dealers.

How to Sell More Alignments

How can dealers get more cars on the alignment rack? Matthew Greco and Jose Perez answered that question in a seminar at Big O Tires LLC’s annual dealer meeting last April.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!