The Tire Industry Association (TIA) will present new research about how and why customers decide where to buy tires in a free webinar. “Tire Industry: Why Do Customers Choose You” will be held Wed., March 5, 2014, at 2 p.m. EST.
The webinar is presented in partnership with LogMyCalls, a call tracking and analytics service offered by ContactPoint LLC.
The webinar will discuss:
* why customers buy from your competition;
* where tire businesses fall short in attracting business;
* marketing and sales holes, and how to spot them; and
* data and analytics from real tire retailers across North America.
The webinar is free and open to TIA members and prospective members.
To register, click here.
Bob Ulrich was named Modern Tire Dealer editor in August 2000. He joined the magazine in 1985 as assistant editor, and has been responsible for gathering statistical information for MTD's "Facts Issue" since 1993.