Yokohama Tire Corporation is expanding its 2014 motorsports program to new arenas. The tire maker announced today it has signed an agreement to be the exclusive tire supplier of the Red Bull Global Rallycross (GRC) series.
“This is a major move for us,’” said Andrew Briggs, Yokohama director, marketing, product planning and motorsports. “GRC is a rapidly growing motorsport with global appeal to a young, passionate fan base, making it an ideal platform to showcase the technology, strength and competitiveness of Yokohama.”
Colin Dyne, CEO of Global Rallycross, said, “Yokohama is world-renowned for its full line of tires and rich motorsports history. We’re glad to have Yokohama aboard and look forward to an exciting season of rallycross racing.”
The 10-race series starts May 17-18 in Barbados and ends November 5 in Las Vegas. GRC details are available at www.global-rallycross.com.