Retail

Veldman’s legacy: local service to national retailer

Posted on March 4, 2014

Peter Veldman, who died on March 3, 2014, one month away from his 88th birthday, has left behind a legacy that includes reshaping the tire business by bringing it into the online age.

Born on April 4, 1926, in Didam, the Netherlands, he immigrated to the United States in 1949 and served with the U.S. Army in the Korean War from 1950 to 1952, where he received automotive training.

According to the 2009 book “Peter Veldman, Dutch Immigrant, American Entrepreneur” by Andrea Midgett, in 1956 he operated a Standard Oil service station in South Bend, Ind., where he pumped gas, checked oil and changed and balanced tires. He acquired a second facility in 1959 and called it Veldman’s Service Center, which grew to include 15 service bays in the 1960s. Through the late 1970s, the business continued to grow and succeed, with many of Veldman’s family members working at the station.

It was also during this time that Veldman’s tire business took off, with the station selling more tires than any other in northern Indiana. He founded The Tire Rack in 1979 in Indianapolis and put his son-in-law Mike Joines in charge. In 1982, the business began selling mail-order specialty tires, and it has experienced non-stop growth ever since.

By 1990, The Tire Rack closed its retail store to focus entirely on mail order and eventually online tire and wheel sales.

Veldman is survived by Wilma, his wife of 61 years, and children, Thomas (Anita) Veldman, David (Linda) Veldman, Connie (Michael) Joines, Sharon (Matthew) Edmonds, Marcia Veldman, Mark Veldman, 20 grandchildren and two great-grandchildren.

Visitation will take place at the Kaniewski Funeral Home in South Bend on Wednesday, March 5, from 2 p.m. to 8 p.m. The funeral will be held the following day at 10 a.m. at South Bend’s Christ the King Catholic Church.

In lieu of flowers, the family requests donations be made to Holy Cross Mission Center, P.O. Box 543, Notre Dame, IN 46556, or the Women's Care Center, 360 N. Notre Dame Ave., South Bend, IN 46617.

To send condolences, please visit, www.kaniewski.com.

Related Topics: Peter Veldman, The Tire Rack

Comments ( 0 )
More Stories
Article

Despite Lackluster Results, Dealers Still Speculate Volumes Will Increase Going Forward

According to the results of our survey, demand for passenger and light truck replacement tires declined again in April. Indeed, from a volume standpoint, the dealers reported they sold 0.9% fewer tires in April relative to the previous year’s period. The soft results marked the fourth straight month of lackluster results, including three consecutive months of negative volumes. The weak results come despite weather patterns and the disbursement of tax refunds normalizing.

The tall ceilings of Jeff Hall's Gardiners Road store give it a modern look and feel.
News

The Secret to Success for Midas in Canada: Tires

The owner of the two busiest Midas locations in Canada says offering an extensive tire inventory and more than a dozen tire brands has transformed his business. Consider Jeff Hall’s success a sign of what’s to come at Midas stores across North America.  

News

Six Hankook Tire Dealers Will Host Events for Veterans

Six tire dealers will help Hankook Tire America Corp. continue its partnership with the Disabled American Veterans (DAV) organization. Those dealers will host the group's Mobile Service Offices (MSO) at their stores so the DAV can reach out to veterans in those communities.  

Joe Venezia will lead Bridgestone's retail efforts at its 2,200-plus company-owned stores.
News

Bridgestone Retail Stores Have a New Leader

The 2,200-plus retail stores owned and operated by Bridgestone Americas Inc. have a new leader. Joe Venezia is the president of Bridgestone Retail Operations LLC (BSRO) effective June 19, 2017.  

News

Giti's Made-in-USA Tires Earn Fitment on Volkswagen Passat

Two sizes of the All Season Giti ComfortA1 tire will be featured as original equipment tires on the 2019 Volkswagen Passat. Giti Tire (USA) Ltd. says the tires represent the first OE fitment that will be manufactured at the company's U.S. tire plant.

News

Texas Governor Vetoes Used Tire Bill

Texas Gov. Greg Abbott has vetoed a bill that would prohibit the sale of unsafe used tires. "Texas does not need to impose new criminal penalties on people who put tires on cars.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!