Retail

Veldman: ‘Unfettered energy, drive for excellence’

Posted on March 4, 2014

The Tire Rack has issued an official statement regarding the death of Chairman Emeritus and Founder Peter “Pete” Veldman, 87.

“Pete embodied the American dream with his bold trailblazing accomplishments within the tire and wheel industry,” said Matt Edmonds, vice president, Tire Rack.

“His leadership and presence within the Tire Rack walls for 35 years was marked by an unfettered energy and drive for excellence that will absolutely endure in everyone that was fortunate to know him, work for him and learn from him. Pete was a selfless man who actively served his community and enjoyed providing family, friends and colleagues with tools needed to succeed.”

Originally founded in 1979 as a single-point retail store in Indianapolis by Dutch immigrants and American entrepreneurs Pete and Wilma Veldman, the family-owned Tire Rack, originally catered to enthusiasts looking for hard-to-find tires for their high performance cars.

After three years, and due to Pete’s vision for the future, Tire Rack started its first mail-order operation which grew exponentially, allowing Tire Rack to focus solely on mail-order and soon-to-be online tire and wheel sales. Under Veldman’s direction, in 1995, Tire Rack began testing the tires it sold, teaching America that buying tires can be fun, easy and educational.

Today, as one of the first mail-order tire operations to take advantage of the Internet, www.TireRack.com has grown into the country’s largest independent tire tester with six distribution centers across the U.S., and an industry-leading online resource with more than 50 million visitors annually to its website, where consumers can research, buy, have delivered and get installed tires, wheels and performance accessories.

Beyond his passion for keeping drivers safely connected to America’s highways and byways, Pete lived selflessly and supported many community efforts, especially those targeting military veterans, a cause he personally related to as a U.S. Army veteran himself, having completed service tours in the Korean War. Every few weeks, and up until his passing, Pete would joyfully hand-pack boxes of magazines and other care items for service men and women across the country.

“The drive that fueled Pete to succeed and spread joy within this country after migrating here in 1946 will forever live throughout the walls of Tire Rack as we continue to carry his light into the tire and wheel industry by continuing to look for new ways to spark innovation,” said Edmonds. “He will truly be missed.”

Related Topics: Matt Edmonds, Peter Veldman, The Tire Rack, TireRack.com

Comments ( 0 )
More Stories
Article

Dealers Hope New President Will be Good for Business

Each month we ask members of our National Advisory Council (NAC) a question or questions on a current hot topic. Recently we asked, “What effect do you believe Donald Trump will have on your business as president?” Here are some of their responses.

Service Line says its Renegade Model TMB4000 manual parts washer is a cost-effective way to wash parts without solvents.
Product

Service Line Has Manual Parts Washer

Service Line Inc.’s Renegade TMB 4000 manual parts washer for general repair cleaning is designed to be a practical alternative to washing parts with solvents.

Bosch says the Robinair AC1234-6 machine has a liquid refrigerant flushing function that flushes A/C systems or individual components using liquid refrigerant instead of harsh chemicals.
Product

Robinair Offers 1234YF Recover, Recycle, Recharge Machine

The Robinair AC1234-6 was the first commercially available fully automatic R1234YF machine to meet the SAE’s requirement for recovering, recycling and recharging vehicle A/C systems with the new refrigerant, according to Bosch Automotive Service Solutions.

Tire Factory moved its dealer meeting out of Oregon and planned new activities for dealers, including a visit to Octane Raceway and a timed pit crew challenge. Tiffany Fox prepares to lower the jack once her teammates from Point S J&J Tire & Auto Service in Helena, Mont., finish their tire installations.
Article

Point S Rebranding Exceeds Expectations

Tire Factory Inc. members have rebranded the vast majority of their 206 stores to the Point S banner at a breakneck pace. And leaders of the Oregon-based cooperative are unveiling new programs with two big hopes: the momentum of current members continues, and more independent tire dealers join their network.

(From left to right) Dan King, Tire Warehouse Inc.; Gary Longerbeam, Monro Muffler Brake Inc.; and Shawn Denlein, Hankook Tire America Corp., enjoy the opening night reception.
Article

Hankook Gains Ground on its Goals

Continued growth in the U.S. and Canadian markets will be the key for Hankook Tire Co. Ltd. to reach its self-imposed goal of being the industry’s fifth largest tire company by 2020. This is the message about 80 key distributors and dealers of Hankook-branded tires were told at the company’s annual Partner’s Day Meeting in Los Cabos, Mexico, last month.

Nexen's updated sponsorship of Manchester City now includes the double-winning Manchester City Women's Team.
News

Nexen Sees a Marketing Opportunity — on a Sleeve

Nexen Tire Co. Ltd. has created a first-of-its-kind partnership with an English Premier League club. The tire company will be the Official Sleeve Partner of the Manchester City Club, and the Nexen logo will appear on the club's uniform sleeve for all league games in the 2017-2018 season.

BKT’s ConExpo-Con/Agg booth featured its farm, ATV and UTV tires.
News

From Farm to UTV, BKT Made a Big Splash at ConExpo

The BKT USA Inc. booth at the recently completed 2017 ConExpo-Con/Agg in Las Vegas gave show attendees plenty to talk about. The company showcased not only its Earthmax farm tires, including the new Earthmax SR 35, but also its ATV/UTV tire lineup.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!