Retail

Michelin readies to tame Sebring International Raceway

Posted on March 5, 2014

Though the historic 3.7-mile Sebring International Raceway circuit notorious for its bravery checking high speed corners and its relentlessly bumpy track surface remains the same, this year’s Mobil 1 Twelve Hours of Sebring on March 15 will be a bit different for Michelin.

Despite claiming the overall race victory at Sebring for the past 15 consecutive years with technical partners Audi, Peugeot, Porsche and BMW prototypes, a 16th consecutive Michelin win is unlikely.
 
Michelin is currently eligible to compete only in the GT Le Mans (GTLM) class, the sole open tire class in the new TUDOR United SportsCar Championship. The powerful GTLM class finds Michelin as the technical partner of choice for the factory squads from BMW Team RLL, Corvette Racing, Porsche North America and SRT Viper, along with the top independent Ferrari teams from Risi Competizione and Krohn Racing.
 
Amid a year of changes in the sport, one key element that has not changed is Michelin’s commitment to continuously develop innovative tire technologies through competition. “Sebring is a special place for sports car racing and for Michelin,” said Chris Baker, motorsports director for Michelin North America.
 
“Sebring presents a broad range of technical challenges that help us to develop the braking performance, turn-in and corning power that help our teams in competition and which translate into our latest consumer tires like the Michelin Pilot Super Sport and the Michelin Pilot  Sport A/S 3,” said Baker.  “In addition, absolutely laser-beam-direct lineage to our work here in Sebring can be seen in the new Michelin Pilot  Sport Cup 2 being delivered as original equipment on extremely-focused but street-able cars such as the 991-chassis Porsche 911 GT3, the Ferrari 458 Speciale, the Mercedes-Benz SLS AMG Black Series and--in 2015--the new C7 Corvette Z07 Performance Package.  Our track-to-street philosophy doesn't get any more apparent than that.”
 
Michelin is the official tire partner of Sebring International Raceway and the only tire maker inducted into the Sebring Hall of Fame. In addition to the Turn 17 Bridge, pit lane and track signage, the Michelin Alley print publication, www.michelinalley.com site and @michelinalley Twitter feed will provide a steady stream of news, photos and insights for the fans.

Related Topics: GT Le Mans Class, Michelin, Sebring International Raceway, TUDOR United SportsCar Championship

Comments ( 0 )
More Stories
Article

You’ve Got Email: It’s Still the Way to Go to Market, Digitally Speaking

Remember email? Sometimes in the communication that is texting, tweeting or ‘Snapchatting,’ email is taken for granted. Facebook is great for sharing your thoughts and feelings to everyone you have friended, but email is more targeted, especially when used for business. You might say it is even more personal than Facebook because it is designed for interaction between two people or among a small group of people.

Drew Howlett from Falken says developing the right M/T tire is critical. “There are too many other competitive products on the market to have any weaknesses.”
Article

M/T Tires are Having a Moment: Consumer Demand Is Blurring the Lines

There are off-road warriors who never let their vehicles or mud-terrain tires touch pavement. There are others who like to occasionally play in the dirt, but need their fun vehicles to do double duty to go to work or school. And increasingly, there are drivers with lifted trucks and mean-looking tires who chase the aesthetic more than the lifestyle their vehicle portrays.

The sales staff at Ron's Tire & Motorsports is cross-trained to sell every product, from tires to bicycles to lawnmowers to barbecue grills.
News

Ron's Tire Sells Tires, And Much, Much More

Here’s the first hint that the newest tire store Ron Baxter and Ross Baxter are opening in Idaho Falls, Idaho, isn’t a typical retail store: the size. It’s 37,000 square feet.  

News

Tireco's Milestar Brand Launches Responsive Website

Tireco Inc.'s new mobile responsive website for Milestar tires is designed to showcase updated news, features and available tire sizes while serving as a hub for consumers to interact with the Milestar brand.

Kenda newcomer Chris Tolbert will help expand the Traction Dealer Network.
News

Chris Tolbert Joins Kenda USA

Tire industry veteran Chris Tolbert has joined Kenda USA's North American Automotive Business team as director of business development. His assignment: help accelerate Kenda’s sales and brand awareness in the PCR and LTR segments.

The new Gabriel training menu is divided into two sections, one for light vehicle training and one for heavy-duty training. Both sections include a series of training videos for dealers and installers to better sell and install Gabriel shocks and struts.
News

Gabriel Website Offers Training Resources

Ride Control LLC has launched its Gabriel website training menu with a series of training options as an expansion of its Answerman technical service offerings. This includes videos, technical bulletins, online catalogs and FAQs for both light and heavy-duty vehicles.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!