Commercial Business

Bridgestone makes commercial appointments

Posted on March 5, 2014

Bridgestone Americas Tire Operations LLC has announced three marketing appointments within its Bridgestone Commercial Solutions business unit.

Matt Loos has been promoted to director of truck and bus marketing and Michelle Lane has been promoted to director of off the road (OTR) marketing. Additionally, Cassandra Kilareski joins the BCS marketing team as senior manager of marketing communications and digital.

In a newly created position, Loos will lead the overall strategy for truck and bus radial tires (TBR) marketing, including product marketing, pricing, programs, training and marketing communications. Lane is expanding her role leading the OTR marketing strategy to include product marketing, pricing, programs, training and marketing communications.

Loos joined the Bridgestone Americas family of companies in 2007 as North American pricing manager for the Bridgestone Bandag Tire Solutions group. Since then he has served in positions of increasing responsibility, including marketing program manager and marketing end user channel manager for the truck and bus tire division of Bridgestone Commercial Solutions.

Formerly holding marketing positions with Nielsen Media Research and Crestwood Associates, Lane joined the Bridgestone Bandag Tire Solutions group in 2005. She has served as manager of marketing research, marketing research and training and channel marketing manager, mining.

Kilareski joins Bridgestone from Navistar, Inc. and prior to that worked at Mack Trucks, Inc. In her new role, Kilareski will develop value propositions for Bridgestone brands and coordinate large digital initiatives in addition to marketing communications and event planning responsibilities.

Related Topics: Bridgestone Commercial Solutions, Cassandra Kilareski, Matt Loos, Michelle Lane

Comments ( 0 )
More Stories
Toyo says the M588 is a value alternative for severe-use vehicles.
News Toyo M588 Is Designed for Heavy-Duty On- and Off-Road Use

The M588 heavy duty on/off-road drive tire from Toyo Tire U.S.A. Corp. is built for severe service applications, such as oil, gas, mining and logging operations.

Bridgestone and Nashville leaders celebrated the grand opening of the company's headquarters and the extension of the company's naming rights for Bridgestone Arena, home of the Nashville Predators.
News Bridgestone Officially Opens New Headquarters and Extends Arena Partnership

Bridgestone Americas Inc. officially opened its new headquarters in Nashville, Tenn., and announced the city’s professional sports and entertainment venue will continue to be called Bridgestone Arena through 2025.

The CH-5 Cheetah Bead Seater is designed for commercial use on tires from 4-inch turf tires to 24.5-inch truck tires.  
Product Cheetah Bead Seaters Are Designed for Difficult Tire Beads

Cheetah Bead Seaters are designed to make seating the most difficult bead safe, simple, fast and economical.  

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!