Bridgestone Americas Tire Operations LLC has announced three marketing appointments within its Bridgestone Commercial Solutions business unit.
Matt Loos has been promoted to director of truck and bus marketing and Michelle Lane has been promoted to director of off the road (OTR) marketing. Additionally, Cassandra Kilareski joins the BCS marketing team as senior manager of marketing communications and digital.
In a newly created position, Loos will lead the overall strategy for truck and bus radial tires (TBR) marketing, including product marketing, pricing, programs, training and marketing communications. Lane is expanding her role leading the OTR marketing strategy to include product marketing, pricing, programs, training and marketing communications.
Loos joined the Bridgestone Americas family of companies in 2007 as North American pricing manager for the Bridgestone Bandag Tire Solutions group. Since then he has served in positions of increasing responsibility, including marketing program manager and marketing end user channel manager for the truck and bus tire division of Bridgestone Commercial Solutions.
Formerly holding marketing positions with Nielsen Media Research and Crestwood Associates, Lane joined the Bridgestone Bandag Tire Solutions group in 2005. She has served as manager of marketing research, marketing research and training and channel marketing manager, mining.
Kilareski joins Bridgestone from Navistar, Inc. and prior to that worked at Mack Trucks, Inc. In her new role, Kilareski will develop value propositions for Bridgestone brands and coordinate large digital initiatives in addition to marketing communications and event planning responsibilities.