Retail

Bridgestone contest will create green space

Posted on March 6, 2014

Bridgestone Americas Inc. has added a contest to help consumers embrace sustainability to its Rethink Green campaign, which highlights the company’s Ecopia line of tires and Eco-Products.

The Fuel the Cause Contest will create a green space in one U.S. community through a $25,000 gift from Bridgestone.

From March 1 through March 15, 2014, consumers can nominate a green space project, such as a park, school, playground, community garden or other neighborhood space to receive a $25,000 transformation, courtesy of Bridgestone.

To enter the Fuel the Cause Contest, participants will be asked to share in 500 words or less a description of the space they nominate and how it would benefit from the transformation. Consumers also are encouraged to upload up to three photos with their entry.

The entry with the highest number of votes will be the grand-prize winner.

“The Fuel the Cause Contest allows our teammates and our company to work with consumers to incorporate sustainable acts into our everyday lives, and give back to our communities,”says Erik Seidel, vice president, brand management.

The Fuel the Cause Contest is new to Bridgestone’s annual Rethink Green campaign and promotion in April. Rethink Green highlights Bridgestone’s Ecopia line of tires and the company’s Eco-Products.

The company says Ecopia is its most fuel-efficient line of tires. The Eco-Product designation is used to identify other Bridgestone products that feature environmentally-conscious materials, such as low-aromatic oil and recycled materials, and also are designed to help improve vehicle fuel efficiency and reduce emissions.

All of Bridgestone’s sustainability initiatives, including reducing waste to landfills in the company’s manufacturing processes, are aligned under the company’s One Team, One Planet sustainability platform.

For contest details, to view entries, or cast a vote, visit www.bridgestonetire.com/fuelthecause.

Related Topics: Bridgestone Americas Inc., Ecopia tires, Fuel the Cause Contest, sustainability

Comments ( 0 )
More Stories
Bobby Hendry from 31 Inc. was from one of 80-plus vendors at the Tire Factory trade show. Here he talks to Mike Fleming, equipment supply manager for the dealer group, and Marc Thompson from Point S Everett in Everett, Wash.
News

Point S Rebranding Exceeds Expectations in the U.S., and Points to More Growth

Tire Factory Inc. members have rebranded the vast majority of their 206 stores to the Point S banner at a breakneck pace. And leaders of the Oregon-based cooperative are unveiling new programs with two big hopes: the momentum of current members continues, and more independent tire dealers join their network.

News

Cooper Enjoys a Full-Year Income-to-Sales Ratio of 8.5%

Cooper Tire & Rubber Co. posted net income of $69.3 million on net sales of $783.9 million for its fourth quarter ended Dec. 31, 2016. That compares to income of $59.2 million on sales of $775.5 million for the same period in 2015.

ATV has added 6 stores to its network of American Tire Depot stores in California.
News

ATV Opens 6 American Tire Depot Stores

ATV Inc. has acquired six stores in the greater Los Angeles metro area. The purchase expands ATV's network of American Tire Depot stores to 98 outlets, all in California.

News

MATDA Joins TIA's Social Media Platform

The Mid-America Tire Dealers Association (MATDA) has joined the social media content platform developed by the Tire Industry Association (TIA) and the Automotive Marketing Foundation (AMF).

News

Toyo’s Net Tire Sales Drop 6.7% in 2016

Toyo Tire & Rubber Co. Ltd. reported a net loss of 12.3 billion yen on net sales of 381.6 billion yen for its fiscal year ended Dec. 31, 2016. That compares to net income of 1.6 billion yen on net sales of 407.8 billion yen for fiscal 2015.

News

Feb. 15 Webinar: Take 1 Hour to Learn Why Customers Buy

An upcoming free webinar, "Commitments: Understanding Customer Buying Decisions," will help improve your retail selling experience. It will be held today, Wednesday, Feb. 15, 2017, starting at 2 p.m. ET (11 a.m. PT), and last an hour.

News

Michelin’s Net Income Rises 43% in 2016

Margins on consumer tires helped boost Groupe Michelin’s net income 43% in 2016. Michelin posted net income of 1.7 billion euros on net sales of 20.9 billion euros for its fiscal year ended Dec. 31, 2016. That compares to income of 1.2 billion euros on sales of nearly 21.2 billion euros for fiscal 2015.

Michelin is donating $10,000 to help families in Mexico on behalf of its BFGoodrich Tire brand.
News

After Big Wins in Baja, BFGoodrich Brand Gives Back

The BFGoodrich tire brand developed its off-road identity four decades ago in the Baja peninsula in Mexico. Now Michelin North America Inc. is recognizing the region's importance with a $10,000 donation.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!