Bridgestone Americas Inc. has added a contest to help consumers embrace sustainability to its Rethink Green campaign, which highlights the company’s Ecopia line of tires and Eco-Products.
The Fuel the Cause Contest will create a green space in one U.S. community through a $25,000 gift from Bridgestone.
From March 1 through March 15, 2014, consumers can nominate a green space project, such as a park, school, playground, community garden or other neighborhood space to receive a $25,000 transformation, courtesy of Bridgestone.
To enter the Fuel the Cause Contest, participants will be asked to share in 500 words or less a description of the space they nominate and how it would benefit from the transformation. Consumers also are encouraged to upload up to three photos with their entry.
The entry with the highest number of votes will be the grand-prize winner.
“The Fuel the Cause Contest allows our teammates and our company to work with consumers to incorporate sustainable acts into our everyday lives, and give back to our communities,”says Erik Seidel, vice president, brand management.
The Fuel the Cause Contest is new to Bridgestone’s annual Rethink Green campaign and promotion in April. Rethink Green highlights Bridgestone’s Ecopia line of tires and the company’s Eco-Products.
The company says Ecopia is its most fuel-efficient line of tires. The Eco-Product designation is used to identify other Bridgestone products that feature environmentally-conscious materials, such as low-aromatic oil and recycled materials, and also are designed to help improve vehicle fuel efficiency and reduce emissions.
All of Bridgestone’s sustainability initiatives, including reducing waste to landfills in the company’s manufacturing processes, are aligned under the company’s One Team, One Planet sustainability platform.
For contest details, to view entries, or cast a vote, visit www.bridgestonetire.com/fuelthecause.
Bob Ulrich was named Modern Tire Dealer editor in August 2000. He joined the magazine in 1985 as assistant editor, and has been responsible for gathering statistical information for MTD's "Facts Issue" since 1993.