Continental Tire the Americas LLC’s newest promotion celebrates the release of DreamWorks Studios’ Need For Speed, which hits theaters March 14, 2014.
Now through April 4, consumers who purchase four Continental passenger or light truck tires for a total of $499 or more will receive an iON Air Pro WiFi Lite-Camera or a $70 VISA gift card.
The movie features a variety of Continental tires, from performance to touring, on some of the world’s most exotic vehicles.
The tires were showcased in Continental’s booth at last November’s Specialty Equipment Market Association (SEMA) show. These include the ExtremeContactTM DW ultra-high performance tire, which outfits the Torino driven by Aaron Paul’s character, Toby Marshall. The ExtremeContact line also is represented on Koenigsegg’s, Bugatti’s, Saleen S7’s, Spano’s and McLaren’s throughout the movie.
Plus, Continental’s ContiSportContactTM 3 and 5P tires are seen on several Mustangs, including the new 2015 Ford Mustang. Continental’s CrossContactTM LX20, a premium SUV, crossover and light truck all-season tire, also can be seen on a Chevrolet truck. The company’s newest luxury and all-season tire, the PureContactTM, dresses the Dodge Charger police cars.
For more information, see www.continentaltire.com.
Bob Ulrich was named Modern Tire Dealer editor in August 2000. He joined the magazine in 1985 as assistant editor, and has been responsible for gathering statistical information for MTD's "Facts Issue" since 1993.