Nitto Tire U.S.A. Inc. has hired Jeff Bootz as vice president of sales. Bootz comes to Nitto Tire from its sister company, Toyo Tire U.S.A., and he begins his new role with Nitto on May 1, 2017.
Kenda USA has renewed partnerships with Formula Drift Holding LLC for the Formula Drift series and Formula Drift driver Dennis Mertzanis as part of efforts to raise awareness of the Kenda brand in western states.
Kenda has also signed partnerships with Ark Performance Inc. and Just Drift LLC.
Ark Performance recently signed on resident Formula Drift driver Pat Mordaunt, and Kenda has agreed to be the official tire of the Ark Team. Along with Pat, Dennis will also drive for the Ark. Ark Performance is a manufacturer and distributor of aftermarket products based in Chino, Calif.
Just Drift is the top ProAm drift series in Southern California which performs monthly drift demos for local enthusiasts. Kenda will provide tires for drift demos and for winners of the Just Drift events. The company says members of the Just Drift community will have access to the Kenda Racer Support Program.
“Expanding our distribution is one of the goals for Kenda in 2014,” says Eric Yang, marketing manager for Kenda.
“The competition is stiff out west and our team is constantly trying to figure out new ideas to differentiate ourselves from the other brands. Signing on with Formula Drift and top drivers like Dennis and Pat will hopefully help to show consumers the level of quality our tires are produced at.
“Developing a partnership with ProAm series like Just Drift will help us reach drivers at a grass roots level. Across all the different tire industries Kenda manufactures, our company philosophy has always been to support grassroots programs to help support and develop the athletes who are passionate about the activities they compete in,” says Yang.
In addition to the increased motorsports activities, Kenda says it will continue to support several large competitions in other industries. Two of the largest events are the Sea Otter Classic in Monterrey, Calif., and the Tour of California, a cycling race.
American Kenda Rubber Industrial Co. Ltd., which does business as Kenda USA, is headquartered in Reynoldsburg, Ohio. For more information on Kenda and its products, visit www.kendatire.com.
Rising raw material costs significantly affected Cooper Tire & Rubber Co.'s financial results for the worse in the first quarter of 2017.
Toyo Tire U.S.A. Corp. is adding F-load range tires to the brand’s Open Country line of light truck products to meet the needs of late model truck owners and dealers.
What does it take to be Modern Tire Dealer's Tire Dealer of the Year? Business success, marketing know-how and industry expertise are the foundation. Community involvement and management skills are important, too. And our 2017 award brings something special to the recognition.
Each month we ask members of our National Advisory Council (NAC) a question or questions on a current hot topic. Recently we asked, "Do you sell tires to consumers online via your website?"
Meineke Car Care Centers LLC honored its top owners and operators during its annual convention, including the group's first three-time winner of the Franchisee of the Year award.
TBC Brands LLC has introduced the first studdable winter tire for the Sumitomo brand. The Sumitomo Ice Edge is certified for severe snow performance and will be available in 57 passenger, CUV and SUV sizes for the 2017 season.
Net sales for Michelin Groupe were up 9.9% in the first quarter of 2017, led by early buying of tires ahead of the company’s price increase which went into effect April 1.
Big O Tires LLC franchisees celebrated growth in all business metrics at their annual convention April 4-5, 2017, in San Diego, Calif.
The nation’s largest network of independent tire dealers increased overall passenger and light truck tire unit sales in 2016 by 7.8% and same-store sales by 5.5%. With a net gain of 44 new Tire Pros stores last year, Ron Sinclair reminded dealers, “We have power!”
The tire pressure monitoring system (TPMS) on 2007 to 2016 GM/Cadillac Escalade Series system uses the remote control door lock receiver (RCDLR), body control module (BCM), four radio frequency (RF) transmitting pressure sensors, and the serial data circuit to perform the sensor learn mode functions.
The new BFGoodrich Winter T/A KSI from Michelin North America Inc. is designed for passenger and crossover utility vehicles (CUVs) in the Canadian market.
Registration is open for ASA Automotive Systems Inc.’s 2017 Software User Conference and Info Expo in St. Louis, Mo., scheduled for April 30 to May 2.
Bosch Automotive Service Solutions has released Bravo 2.9, the latest update to its diagnostics software for the OTC Encore professional scan tool.
Women in Auto Care, formerly the Car Care Council Women’s Board, has released a new website as part of its recent rebranding initiative.