The nonprofit Car Care Council is hosting a free webinar on consumers' car care decisions. The organization is partnering with Google to present the “Spring Into Maintenance” webinar on March 20 at 2 p.m. EST.
“After a rough winter that has left many vehicles in need of service, repair shops should make sure that customers shopping for inspections, routine maintenance and delayed repairs find you,” says Rich White, executive director, Car Care Council.
“Join me and analysts from Google for a free webinar where we’ll share search trends and insights around why service is important in the spring, as well as information on where drivers are turning for their vehicle service needs.”
The webinar will cover the following information:
* how many people pursue seasonal maintenance in the spring, and how many are proactive drivers seeking routine maintenance;
* are drivers getting their vehicles serviced at dealers or service centers, and where do they do their research to determine where to take their car;
* how do successful brands reach, inform, and influence full-service consumers and do-it-yourself drivers; and
* how can businesses use National Car Care Month to boost consumer awareness of maintenance and drive more business.
Click here to register.
The Car Care Council is the source of information for the “Be Car Care Aware” consumer education campaign promoting the benefits of regular vehicle care, maintenance and repair to consumers. For more information, visit www.carcare.org.
Bob Ulrich was named Modern Tire Dealer editor in August 2000. He joined the magazine in 1985 as assistant editor, and has been responsible for gathering statistical information for MTD's "Facts Issue" since 1993.