Retail

Tire Pros promotes 'Local Dealer Days'

Posted on March 12, 2014

Tire Pros, a subsidiary of American Tire Distributors Inc. (ATD), unveiled its 2014 annual national marketing campaign. Entitled “Local Dealer Days,” the campaign will feature four retail promotions designed to drive traffic and build awareness in the more than 570 Tire Pros franchise locations nationwide.

The campaign was launched at the recent Tire Pros National Dealer Conference at Caesars Palace in Las Vegas.

"Local Dealer Day taps into the very essence of what makes Tire Pros dealers special and unique," says B. Quick Chadwick, director of marketing for Tire Pros.

"Local Dealer Days is about us. It’s about Americana. It’s about being heavily rooted in our local communities and giving our customers a simple and hassle-free experience that only a neighborly business like Tire Pros can provide.”

As part of the first promotion, strategically timed during tax refund season, Tire Pros dealers are offering an exclusive $75 rebate on select Continental and General brand tires with an extra $25 “thank you” card that can be used instantly or at a future visit.

“Tire Pros has grown its dealer base by three times over the last five years, and the marketing management and creativity we provide like Local Dealer Days is largely responsible,” says Dan Brown, president of Tire Pros. “This marketing platform will unite our dealers arm and arm and help build our brand so that we can get to over a thousand points of sale.”

Local marketing support includes television commercials, broadcast scripts, direct mail, web banners and social media content. Tire Pros also have the option of purchasing media as a group at a reduced cost through their approved partner network. In addition, dealers who committed to support each of the four Local Dealer Days through direct mail were given a free, subsequent online display campaign paid for by the Tire Pros marketing team.

“Part of the beauty of our program is our size," says Chadwick. "Tire Pros buys and places over $8 million annually in advertising. This volume allows Tire Pros to get improved media rates which benefits our participating dealers.

"Plus, we want to support our dealers in everything they do and provide them with unique and fun opportunities to connect with their customers.”

For more information about Tire Pros, visit www.TirePros.com.

For more information about what went on at the Tire Pros National Dealer Conference, check out these links:

"ATD triples Tire Pros locations in 5 years."

"ATD shares some of its plan for Hercules."

Related Topics: ATD, B. Quick Chadwick, Dan Brown, Dealer conference, franchises, Tire Pros

Comments ( 0 )
More Stories
Jeff Bootz brings 24 years experience in the tire industry to his new role as vice president of sales at Nitto Tire U.S.A.
News

Nitto Hires Jeff Bootz to Lead Sales Team

Nitto Tire U.S.A. Inc. has hired Jeff Bootz as vice president of sales. Bootz comes to Nitto Tire from its sister company, Toyo Tire U.S.A., and he begins his new role with Nitto on May 1, 2017.

Alpio Barbara is Modern Tire Dealer's current Tire Dealer of the Year. Nominations for the next winner are due May 26.
News

It's Time to Pick the Next MTD Tire Dealer of the Year

What does it take to be Modern Tire Dealer's Tire Dealer of the Year? Business success, marketing know-how and industry expertise are the foundation. Community involvement and management skills are important, too. And our 2017 award brings something special to the recognition.

News

Price Hike Boosts Michelin's 1Q Sales

Net sales for Michelin Groupe were up 9.9% in the first quarter of 2017, led by early buying of tires ahead of the company’s price increase which went into effect April 1.

Figure 1: Exploded view of a clamp-in style tire pressure sensor. Illustrations courtesy of General Motors Corp.
Article

TPMS: GM/Cadillac Escalade Series: 2007-16

The tire pressure monitoring system (TPMS) on 2007 to 2016 GM/Cadillac Escalade Series system uses the remote control door lock receiver (RCDLR), body control module (BCM), four radio frequency (RF) transmitting pressure sensors, and the serial data circuit to perform the sensor learn mode functions.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!