Retail

Tire Pros promotes 'Local Dealer Days'

Posted on March 12, 2014

Tire Pros, a subsidiary of American Tire Distributors Inc. (ATD), unveiled its 2014 annual national marketing campaign. Entitled “Local Dealer Days,” the campaign will feature four retail promotions designed to drive traffic and build awareness in the more than 570 Tire Pros franchise locations nationwide.

The campaign was launched at the recent Tire Pros National Dealer Conference at Caesars Palace in Las Vegas.

"Local Dealer Day taps into the very essence of what makes Tire Pros dealers special and unique," says B. Quick Chadwick, director of marketing for Tire Pros.

"Local Dealer Days is about us. It’s about Americana. It’s about being heavily rooted in our local communities and giving our customers a simple and hassle-free experience that only a neighborly business like Tire Pros can provide.”

As part of the first promotion, strategically timed during tax refund season, Tire Pros dealers are offering an exclusive $75 rebate on select Continental and General brand tires with an extra $25 “thank you” card that can be used instantly or at a future visit.

“Tire Pros has grown its dealer base by three times over the last five years, and the marketing management and creativity we provide like Local Dealer Days is largely responsible,” says Dan Brown, president of Tire Pros. “This marketing platform will unite our dealers arm and arm and help build our brand so that we can get to over a thousand points of sale.”

Local marketing support includes television commercials, broadcast scripts, direct mail, web banners and social media content. Tire Pros also have the option of purchasing media as a group at a reduced cost through their approved partner network. In addition, dealers who committed to support each of the four Local Dealer Days through direct mail were given a free, subsequent online display campaign paid for by the Tire Pros marketing team.

“Part of the beauty of our program is our size," says Chadwick. "Tire Pros buys and places over $8 million annually in advertising. This volume allows Tire Pros to get improved media rates which benefits our participating dealers.

"Plus, we want to support our dealers in everything they do and provide them with unique and fun opportunities to connect with their customers.”

For more information about Tire Pros, visit www.TirePros.com.

For more information about what went on at the Tire Pros National Dealer Conference, check out these links:

"ATD triples Tire Pros locations in 5 years."

"ATD shares some of its plan for Hercules."

Related Topics: ATD, B. Quick Chadwick, Dan Brown, Dealer conference, franchises, Tire Pros

Comments ( 0 )
More Stories
News

NCTDA to Honor Dealers at 2017 Expo

The North Carolina Tire Dealers Association (NCTDA) will honor its 2017 Dealer of the Year and induct two new members into its Hall of Fame.

News

Discount Tire Expands in Houston Metropolitan Area

Discount Tire has added a store in Sugar Land, Texas. It is the third Discount Tire outlet in Sugar Land, which is part of the Houston metropolitan area, and the 12th location in Fort Bend County.

The trend lines for the seven most commonly listed brands by the Modern Tire Dealer 100 show some subtle and not-so-subtle changes since 2009.
News

Brand Trends Among the Modern Tire Dealer 100

Every year, Modern Tire Dealer breaks down "the year that was" in its January Facts Issue. It is the first publication with an in-depth report on the previous year's performance.

News

Denso Expands TPMS Sensor Coverage

Denso Products and Services Americas Inc. has added 14 part numbers to its selection of First Time Fit tire pressure monitoring system (TPMS) sensors. The new part numbers add coverage for more than 10 million European and Korean vehicles.

News

Goodyear Declares 21st Straight Dividend

Directors of Goodyear Tire & Rubber Co. have declared a quarterly dividend of 10 cents per share of common stock. The dividend is payable March 1, 2017, to shareholders of record on Feb. 1, 2017.

News

Hotwire Will Return After MLK Holiday

Due to the Martin Luther King Jr. holiday, Modern Tire Dealer will not publish Hotwire on Monday. Look for the next edition on Tuesday, Jan. 17.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!