Retail

Yokohama goes racing at Sebring and the Mint 400

Posted on March 12, 2014

From Florida to Nevada, Yokohama Tire Corporation’s (YTC) motorsports teams will be in action this week. YTC will be competing at the season opener of the Porsche GT3 Cup Challenge USA by Yokohama, March 13-14 at Sebring International Raceway, as well as the Mint 400, March 15 in Las Vegas.

“The motorsports program at Yokohama has a wide breadth,” said Duane Sampson, YTC manager, motorsports. “And this week, it is compacted into just a few days on both sides of the country. It’s a great opportunity to show the versatility of our tires.”

First up is the fast-paced GT3 Cup Challenge USA by Yokohama, where all Porsche GT3 Cup cars will compete on YTC’s orange oil-infused racing slick, the ADVAN ENV-R2. “The season-opener at Sebring is always a special event and this is the sixth consecutive season we have been partnered with IMSA and Porsche,” said Sampson.

“This year the competition will be wide open because only four of the top 10 finalists from 2013 are returning. We’ll have more than 30 cars competing on the ENV-R2 on both the 991 and 997 chassis.”

Next is the Mint 400 – the “Great American off-road race” – where Yokohama will field three Trophy Trucks for the first time. Cameron Steele, Heidi Steele and Josh Daniels will pilot the rugged trucks, which will run on specially engineered 40-inch GEOLANDAR A/T-S R tires.

“Josh is going to debut his twin-turbo truck at the race, and Heidi and Cam are always ready to compete,” said Sampson. “All three will truly test the capabilities of the powerful, all-terrain performance of the A/T-S R tires.”

Related Topics: Mint 400, Porsche GT3 Cup Challenge USA by Yokohama, Sebring International Raceway, Yokohama Tire Corporation

Comments ( 0 )
More Stories
Article

You’ve Got Email: It’s Still the Way to Go to Market, Digitally Speaking

Remember email? Sometimes in the communication that is texting, tweeting or ‘Snapchatting,’ email is taken for granted. Facebook is great for sharing your thoughts and feelings to everyone you have friended, but email is more targeted, especially when used for business. You might say it is even more personal than Facebook because it is designed for interaction between two people or among a small group of people.

Drew Howlett from Falken says developing the right M/T tire is critical. “There are too many other competitive products on the market to have any weaknesses.”
Article

M/T Tires are Having a Moment: Consumer Demand Is Blurring the Lines

There are off-road warriors who never let their vehicles or mud-terrain tires touch pavement. There are others who like to occasionally play in the dirt, but need their fun vehicles to do double duty to go to work or school. And increasingly, there are drivers with lifted trucks and mean-looking tires who chase the aesthetic more than the lifestyle their vehicle portrays.

The sales staff at Ron's Tire & Motorsports is cross-trained to sell every product, from tires to bicycles to lawnmowers to barbecue grills.
News

Ron's Tire Sells Tires, And Much, Much More

Here’s the first hint that the newest tire store Ron Baxter and Ross Baxter are opening in Idaho Falls, Idaho, isn’t a typical retail store: the size. It’s 37,000 square feet.  

News

Tireco's Milestar Brand Launches Responsive Website

Tireco Inc.'s new mobile responsive website for Milestar tires is designed to showcase updated news, features and available tire sizes while serving as a hub for consumers to interact with the Milestar brand.

Kenda newcomer Chris Tolbert will help expand the Traction Dealer Network.
News

Chris Tolbert Joins Kenda USA

Tire industry veteran Chris Tolbert has joined Kenda USA's North American Automotive Business team as director of business development. His assignment: help accelerate Kenda’s sales and brand awareness in the PCR and LTR segments.

The new Gabriel training menu is divided into two sections, one for light vehicle training and one for heavy-duty training. Both sections include a series of training videos for dealers and installers to better sell and install Gabriel shocks and struts.
News

Gabriel Website Offers Training Resources

Ride Control LLC has launched its Gabriel website training menu with a series of training options as an expansion of its Answerman technical service offerings. This includes videos, technical bulletins, online catalogs and FAQs for both light and heavy-duty vehicles.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!