Mitchell 1 adds video on ProDemand to website

Posted on March 12, 2014

Mitchell 1 has added a video on its ProDemand repair, diagnostic and maintenance information program to its website. The video covers the diagnostic tools of the SureTrack feature, such as commonly replaced parts data and an interactive community.

“Our new video illustrates how ProDemand has helped an actual Mitchell 1 customer increase their efficiency, fix more cars and double their sales,” says Nick DiVerde, senior marketing director, Mitchell 1. “This is just one example of how ProDemand has changed the way that automotive technicians service vehicles.”

The company says ProDemand optimized with SureTrack delivers complete OEM repair information and exclusive experience-based knowledge in a single lookup, to help automotive technicians complete their repair jobs faster and with more confidence.

ProDemand is also integrated with Manager SE, Mitchell 1’s shop management system, to further streamline workflow to increase shop efficiency, according to the company.

To view the video, click here.

To learn more about ProDemand, visit

Related Topics: Mitchell 1, Nick DiVerde, ProDemand program

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Bob Ulrich was named Modern Tire Dealer editor in August 2000. He joined the magazine in 1985 as assistant editor, and has been responsible for gathering statistical information for MTD's "Facts Issue" since 1993.
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