The Smithers Group has upgraded its tread wear testing capabilities at its primary Tire and Wheel Test Center in Ravenna, Ohio.
Atturo Tire Corp. is entering the racing scene in 2014 with a sponsorship of the Hunter Racing team in the Lucas Oil Off Road Racing Series.
Hunter Racing will compete in the Pro Lite class of the Lucas Oil Off Road series with drivers Eric Hunter and Ronnie Faisst. Atturo also will be a contingency sponsor for the full Lucas Oil Off Road professional and regional race series.
Short course off road racing is one of the fastest growing motorsports programs in the country, according to Michael Mathis, Atturo's co-owner and vice president of international marketing. The series combines high horsepower vehicles with big jumps and door-to-door racing -- all at a fan friendly track viewable from the grandstand.
“The Pro Lite class is our choice because they require DOT tires. The Trail Blade M/T on the Hunter Racing truck is the exact same tire we sell every day.
"We believe that great tires do not have to cost a lot of money," says Mathis. "This will be an excellent venue to prove how the Atturo Trail Blade M/T keeps performance within reach.”
Atturo will field its Trail Blade M/T tire, which features the knife blade inspired tread design to showcase the strength and high level of traction this design affords.
“The short course track is a pretty harsh environment for a tire," says Hunter. "The Trail Blade really performs great, with the sidewall tread blades giving excellent lateral grip out of the corners as the truck rotates around.”
The Lucas Oil series is one of the premier programs for short course off road racing. The schedule includes nine race weekends, with television broadcast on Mav TV, CBS and CBS Sports Network. There will be more than 70 hours of television coverage for the 2014 series.
Atturo is also participating as a contingency sponsor in the Lucas Oil Off Road professional and regional series. In addition to the nine professional race events, Lucas Oil Off Road presents regional race series in Arizona, California, Nevada and Utah.
The first race of the season is March 22-23 at Wild Horse Motorsports Park in Chandler, Ariz.
The European subsidiary of Bridgestone Corp. is acquiring a chain of 104 stores in France.
The North Carolina Tire Dealers Association (NCTDA) will honor its 2017 Dealer of the Year and induct two new members into its Hall of Fame.
Mark Peak of Peak Auto Service Inc. in Girard, Kan., won the grand prize in a recent Jeep Rubicon Sweepstakes from Friend Tire Co., a wholesaler in Monett, Mo. that's a wholly owned subsidiary of the Yokohama Rubber Corp.
Discount Tire has added a store in Sugar Land, Texas. It is the third Discount Tire outlet in Sugar Land, which is part of the Houston metropolitan area, and the 12th location in Fort Bend County.
Every year, Modern Tire Dealer breaks down "the year that was" in its January Facts Issue. It is the first publication with an in-depth report on the previous year's performance.
The 2017 Lexus LS sedan features the Turanza T005 run-flat tire by Bridgestone Corp. as original equipment.
The third annual North American Tire & Retread Expo will be held April 19-21 at the Ernest N. Morial Convention Center in New Orleans.
Tenneco Inc. wants to reward loyalty in a big way. That is why the company has launched the 2017 Expert Plus loyalty program for automotive service providers.
The January 2017 Facts Issue features a record 42 charts and graphs. That includes an expanded "Pricing and Sizes" section.
It looks like Cooper Tire & Rubber Co. will be the second tire manufacturer to announce a price increase or price increases three weeks into the new year.
Denso Products and Services Americas Inc. has added 14 part numbers to its selection of First Time Fit tire pressure monitoring system (TPMS) sensors. The new part numbers add coverage for more than 10 million European and Korean vehicles.
Directors of Goodyear Tire & Rubber Co. have declared a quarterly dividend of 10 cents per share of common stock. The dividend is payable March 1, 2017, to shareholders of record on Feb. 1, 2017.
Yokohama Tire Corp. (YTC) has named Jeff Barna chief operating officer. He will be responsible for sales, marketing and product planning.
Due to the Martin Luther King Jr. holiday, Modern Tire Dealer will not publish Hotwire on Monday. Look for the next edition on Tuesday, Jan. 17.