The Tire Industry Association (TIA) is hosting a free webinar on how to benefit from online customer reviews. “Online Reviews: Damage Control for Tire Dealers” will be held Wed., April 2, at 2 p.m. EST.
TIA says the webinar will discuss how to benefit from online reviews. Participants will learn how to:
* set up pages on Yelp, Google+ Local and Citysearch;
* manage business’ listings;
* reply to positive and negative reviews; and
* minimize the impact of negative reviews.
The webinar is presented by Moving Targets, a marketing firm specializing in targeted neighborhood promotions.
"Every tire dealer has to deal with online reviews, and knowing how to benefit from them and respond to them should be a priority for every business owner,” says Roy LIttlefield, TIA executive vice president.
To register, click here.
Bob Ulrich was named Modern Tire Dealer editor in August 2000. He joined the magazine in 1985 as assistant editor, and has been responsible for gathering statistical information for MTD's "Facts Issue" since 1993.