Hennessy hires a marketing specialist

Posted on March 20, 2014

Hennessy Industries Inc. has hired Jessica Camarda as its newest marketing specialist.

Camarda joins Hennessy’s marketing team, where she will be a “utility infielder” working on and helping with a wide variety of projects within Hennessy’s marketing department.

“Jessica comes to us with experience and a set of leadership skills that we need at Hennessy in today’s evolving marketing landscape,” says Kevin Keefe, vice president of marketing.

Prior to joining Hennessy, Camarda was a sales and marketing coordinator for Waterblasting Technologies Inc., a company that manufactures machinery to remove rubber deposits from airline runways and traffic markings from roadways. In that role, she coordinated content creation, product roll outs, lead source tracking, print and email campaigns and project coordination between departments. 

Camarda graduated from the University of Tennessee with a bachelor’s degree in business administration with a focus on marketing and a concentration in international business.

For more information on Hennessy and its products, visit

Related Topics: Hiring, Kevin Keefe

Comments ( 0 )
More Stories
"Global demand for high-value-added, large rim-diameter tires is increasing," says Goodyear's Rich Kramer.

Goodyear's 3Q Results Are Solid, Says Kramer

Goodyear Tire & Rubber Co. posted net income of $317 million on net sales of $3.8 billion for the third quarter ended Sept. 30, 2016. That compares to income of $271 million on sales of $4.2 billion for the same period last year.

The tire pressure monitoring system (TPMS) control unit in 2007 to 2013 Honda CR-Vs, like the 2011 above, monitors all four tires and the system itself. If it detects less than 24 psi in a tire, it alerts the driver by turning on the low pressure indicator and setting a diagnostic trouble code (DTC) in the control unit. When the tire pressure is increased to more than 28 psi and the vehicle is driven above 28 mph, the control unit will turn off the indicators and store the DTC(s).

TPMS: Honda CR-V 2007-2013

When a tire pressure sensor or control unit is replaced on a 2007-2013 Honda CR-V, or a known-good wheel is substituted, the ID(s) of all four tires’ sensors must be memorized by the TPMS control unit. After memorizing the sensor ID(s) or doing a tire rotation, the mounting location of sensors 1, 2, 3 and 4 must be determined. See reset procedures.

The 2016 AAPEX show is expected to feature more than 2,200 exhibitors and 45,000 targeted buyers.

AAPEX By the Numbers

The Automotive Aftermarket Products Expo (AAPEX) will be held Tuesday, Nov. 1, through Thursday, Nov. 3, at the Sands Expo in Las Vegas, with AAPEXedu (educational) sessions starting on Monday, Oct. 31.

The Pantera Touring A/S (left) and Sport A/S (right) private brand tires are available to TAG members in 41 and 29 sizes, respectively.

TAG Celebrates 20-Year Milestone

In 1996, a half dozen large independent tire dealers banded together to form a buying group that would “help them compete against warehouse clubs and the big box stores,” says Mark Rhodes, president of Plaza Tire Service Inc.

The zLine A/S tires come fitted with Nokian’s Driving Safety Indicator on the center rib which shows the percentage of tread depth that remains.

Nokian Extends its All-Season Lineup

Winter tires may have brought Nokian Tyres plc to North America, but they aren’t enough to pave the path to the brand’s growth here. The tire maker knew it needed to invest in all-season products. First came the eNtyre and Rotiiva lines, and up next is an all-season ultra-high performance tire, the zLine.

Putting the right tires on the right vehicle is like dressing up in a tuxedo, says Barbara, left, with his store manager, Denny Reiser. “You can dress up in a tuxedo and wear black tennis shoes and still look OK, but try to go out on the dance floor. You’re not going to be able to do it.”

Follow Your Gut Instinct: Advice From Our Tire Dealer of the Year

When a customer walks in convinced his car doesn’t need synthetic motor oil when you think it does, and argues with you at every suggestion, do you take the time to educate him and explain your recommendation? Do you turn down the job? Or do you take his money, use traditional oil, and hope for the best?

Tom Formanek takes over as TIA president for Glen Nicholson at the annual membership meeting.

Tom Formanek Will Take Reins of TIA Board

Tom Formanek will be inducted as the next president of the Tire Industry Association (TIA) during its annual membership meeting on Oct. 31, 2016. He will serve a one-year term.


Goodyear Furthers Strategy by Announcing Plant Closure

Goodyear Tire & Rubber Co. remains focused on capturing "the growing demand for premium, large-rim diameter tires." The company says part of that strategy involves"reducing excess capacity in declining, less profitable segments of the tire market."

Jose Perez (left) and Matthew Greco explained how they increased alignment sales at their Golden West Tire Centers stores at a seminar for Big O tire dealers.

How to Sell More Alignments

How can dealers get more cars on the alignment rack? Matthew Greco and Jose Perez answered that question in a seminar at Big O Tires LLC’s annual dealer meeting last April.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!