Commercial Business

Bridgestone brings celebrities to MATS

Posted on March 21, 2014

Bridgestone Commercial Solutions announced that singer/songwriter Phil Vassar and Alex Debogorski of Ice Road Truckers fame will appear at the Bridgestone booth at the Mid-America Trucking Show (MATS) in Louisville, Ky., March 27-29, 2014.

The two celebrities will help promote attendance at the booth and support the culmination of the Drive a Firestone Sweepstakes.

The Drive a Firestone sweepstakes was open to drivers with a valid U.S. commercial driver’s license (Class 8) and who own or operate a Class 7 or 8 vehicle. The sweepstakes launched last summer and closed in December. The winner of the grand prize, a Firestone Edition Class 8 tractor, will be selected from five finalists at MATS.

Bridgestone says Vassar will give two live performances in the afternoon on March 27, and Debogorski will be on hand to sign autographs and pose for photos the afternoon of March 28.

The company says the public is invited to come by booth number 34415 and enjoy the activities.

To learn more about Bridgestone tire offerings, visit www.bridgestonetrucktires.com.

Related Topics: Bridgestone Commercial Solutions, Firestone Drives America Sweepstakes, MATS

Comments ( 0 )
More Stories
News

Brake Jobs Help Monro's Existing Stores Boost Sales

The fact that overall sales at Monro Muffler Brake Inc. increased in the first quarter of fiscal 2018 is hardly news. The company's aggressive approach to acquisitions helps it continually add to the sales column. But in the latest quarter, Monro's existing, comparable stores helped the bottom line, too. And that's news.  

News

Titan Will Raise Tire Prices Again

Titan International Inc. is imposing another price increase on its Titan-branded ag, industrial and construction tires made and sold in North America.

Zixin Liu, market planning director for Wanli Tire Corp., spoke at the 2017 Shanghai International Auto Show.
Article

Who Is Wanli? Industry Analyst Breaks Down the Chinese Company

Following leaks from South Carolina in early June that Orangeburg County is expecting an investment of $1 billion from a Chinese company named “Wanli,” many in the tire industry wanted to know more details. Chief among them was the question, “Who on earth is Wanli?”

The Michelin Xtra Load Protect is designed to labor on hard, flat surfaces at quarries and construction sites.
News

Michelin Streamlines Its Rigid Dump Truck Tire Lineup

Michelin North America Inc. is updating its lineup of rigid dump truck tires with two new products, the Xtra Load Grip for soft, loose or muddy ground conditions, and the Xtra Load Protect for hard, flat and dry surfaces.  

News

Firestone Is Taking Its Farm Tires To TV

Bridgestone Americas Tire Operations LLC has found an unusual way to highlight its Firestone farm tires — by making them the focus of a television show.  

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!