Retail

New Yokohama winter tire is available now

Posted on March 25, 2014
The iceGUARD iG52c is available in the U.S. in 39 sizes.

The iceGUARD iG52c is available in the U.S. in 39 sizes.

Yokohama Tire Corp. has expanded its iceGUARD winter tire line. The iceGUARD iG52c is now available in the U.S. in 39 sizes for vehicles ranging from the Mercedes C Class to the Toyota Prius.

Features of the new product include:

* a triple-action compound that adapts to different weather conditions with a unique carbon/silica construction that whisks away water from the road surface for aggressive grip;

* a high density molecular configuration combined with flexible polymer for a more stable tread block and longer, more even wear;

* extra-wide center rib and large control blocks maximize road contact for greater stability in wet, dry and icy conditions;

* wet traction-circumferential power grooves that evacuate water from beneath the tire to improve slush, snow and water drainage from the inside out; and

* triple 3D sipes that enhance block rigidity for excellent stability on dry and wet surfaces while creating more biting edges for traction on snowy and icy roads.

“The iceGUARD iG52c is extremely versatile for one of the most unpredictable seasons,” says Andrew Briggs, Yokohama director, marketing and product planning.

“Our engineers developed a tread compound with aggressive grip and confident handling on both slick roads and dry pavement – so drivers can take on any winter condition.”

For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.

Related Topics: Andrew Briggs, iceGuard iG52c, wiinter tires, Yokohama Tire Corp.

Comments ( 0 )
More Stories
Bobby Hendry from 31 Inc. was from one of 80-plus vendors at the Tire Factory trade show. Here he talks to Mike Fleming, equipment supply manager for the dealer group, and Marc Thompson from Point S Everett in Everett, Wash.
News

Point S Rebranding Exceeds Expectations in the U.S., and Points to More Growth

Tire Factory Inc. members have rebranded the vast majority of their 206 stores to the Point S banner at a breakneck pace. And leaders of the Oregon-based cooperative are unveiling new programs with two big hopes: the momentum of current members continues, and more independent tire dealers join their network.

News

Cooper Enjoys a Full-Year Income-to-Sales Ratio of 8.5%

Cooper Tire & Rubber Co. posted net income of $69.3 million on net sales of $783.9 million for its fourth quarter ended Dec. 31, 2016. That compares to income of $59.2 million on sales of $775.5 million for the same period in 2015.

ATV has added 6 stores to its network of American Tire Depot stores in California.
News

ATV Opens 6 American Tire Depot Stores

ATV Inc. has acquired six stores in the greater Los Angeles metro area. The purchase expands ATV's network of American Tire Depot stores to 98 outlets, all in California.

News

MATDA Joins TIA's Social Media Platform

The Mid-America Tire Dealers Association (MATDA) has joined the social media content platform developed by the Tire Industry Association (TIA) and the Automotive Marketing Foundation (AMF).

News

Toyo’s Net Tire Sales Drop 6.7% in 2016

Toyo Tire & Rubber Co. Ltd. reported a net loss of 12.3 billion yen on net sales of 381.6 billion yen for its fiscal year ended Dec. 31, 2016. That compares to net income of 1.6 billion yen on net sales of 407.8 billion yen for fiscal 2015.

News

Feb. 15 Webinar: Take 1 Hour to Learn Why Customers Buy

An upcoming free webinar, "Commitments: Understanding Customer Buying Decisions," will help improve your retail selling experience. It will be held today, Wednesday, Feb. 15, 2017, starting at 2 p.m. ET (11 a.m. PT), and last an hour.

News

Michelin’s Net Income Rises 43% in 2016

Margins on consumer tires helped boost Groupe Michelin’s net income 43% in 2016. Michelin posted net income of 1.7 billion euros on net sales of 20.9 billion euros for its fiscal year ended Dec. 31, 2016. That compares to income of 1.2 billion euros on sales of nearly 21.2 billion euros for fiscal 2015.

Michelin is donating $10,000 to help families in Mexico on behalf of its BFGoodrich Tire brand.
News

After Big Wins in Baja, BFGoodrich Brand Gives Back

The BFGoodrich tire brand developed its off-road identity four decades ago in the Baja peninsula in Mexico. Now Michelin North America Inc. is recognizing the region's importance with a $10,000 donation.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!