Retail

Goodyear supports customized websites

Posted on March 25, 2014
Tire & Service Network dealers signed up for customizable websites featuring promotions, services and a mult-brand tire portfolio at the Goodyear Dealer Conference. 

Tire & Service Network dealers signed up for customizable websites featuring promotions, services and a mult-brand tire portfolio at the Goodyear Dealer Conference. 

Goodyear Tire & Rubber Co. has enhanced support of customized tire dealer websites as part of its Tire & Service Network program.

The website program was announced two months ago. Initially, tire dealer website support was included in the 2014 Tire & Service Network program. Due to strong dealer response and positive feedback to the program, Goodyear has extended it through 2015 at no additional cost for all Tire & Service Network Ad Program levels (base, plus and premium).

The connection between www.goodyear.com and a Goodyear tire dealer’s site helps drive traffic for the participating dealer business, the company notes.

“To better convert this demand to sales, Goodyear assists participating dealers in creating their own best-in-class websites that offer the experience and features consumers expect,” says Scott Rogers, chief marketing officer for Goodyear’s North American consumer tire business. “They can take advantage of the consumer traffic at www.goodyear.com, with built-in, deep-link shopping cart handoff capabilities – with a newly created website for their business, all for no incremental cost to their existing Tire & Service Network membership.”

With this online coordination, participating tire dealers can attract potential buyers in two ways – directly to their enhanced sites, and via www.goodyear.com.

“Our work to build this new dealer website platform will help the participating dealers to have an engaging online presence and be found online by tire shoppers,” Rogers says.

Some of the features and support included in the website platform include: auto-posted Goodyear promotions; multiple options for quoting or scheduling; automotive service content; design customizations to allow the participating dealer to display its unique position in the local community; and consistency and integration points with www.goodyear.com.

TCS Technologies is the only authorized vendor that can provide these customized websites at no additional cost to participating dealers. Qualifying dealers who are interested in signing up for the new customized website option should contact TCS Technologies at (888) 449-8473, sales@tcstire.com, or www.tcstire.com, or call their local Goodyear sales representative. More information on the program can be found at www.toolkit.goodyear.com.

Related Topics: Goodyear Tire & Rubber Co., Goodyear Tire & Service Network, websites

Comments ( 0 )
More Stories
News

Denso Expands TPMS Sensor Coverage

Denso Products and Services Americas Inc. has added 14 part numbers to its selection of First Time Fit tire pressure monitoring system (TPMS) sensors. The new part numbers add coverage for more than 10 million European and Korean vehicles.

News

Goodyear Declares 21st Straight Dividend

Directors of Goodyear Tire & Rubber Co. have declared a quarterly dividend of 10 cents per share of common stock. The dividend is payable March 1, 2017, to shareholders of record on Feb. 1, 2017.

News

Hotwire Will Return After MLK Holiday

Due to the Martin Luther King Jr. holiday, Modern Tire Dealer will not publish Hotwire on Monday. Look for the next edition on Tuesday, Jan. 17.

In 2016 Toyo expanded its production capacity at its North American plant in Georgia. In 2017 the company will add to its R&D center there.
News

Toyo Expands North American R&D Center

Toyo Tire & Rubber Co. Ltd. is expanding its research and development space in White, Ga., to boost its North American business. The work is scheduled to be complete in 2017.

News

Hercules Strengthens Warranty Program in 3 Ways

Hercules Tire & Rubber Co. beefed up its warranty program in three ways on Jan. 1, 2017. Road hazard coverage for mud tires and commercial traction tires is just one part of the expanded program.

News

ASE Names New Leadership for 2017

The National Institute for Automotive Service Excellence (ASE) has named four officers to its board of directors and elected two people to its board of governors.

Michelin says the new Pilot Sport 4S UHP tire solves the pleasure and safety equation for performance enthusiasts, offering unprecedented driving pleasure, exceptional steering precision and tremendous directional stability, while also providing maximum grip on wet or dry roads.
News

Michelin Adds New UHP Tire to Pilot Line

Michelin Group’s new Pilot Sport 4S has a Y speed rating (186+ mph) and offers a 30,000-mile warranty. The product line initially includes 35 sizes, in widths ranging from 225mm to 345mm, aspect ratios from 30 to 45, and rim diameters from 18 to 20 inches.

News

Andreoli Picks Its First General Manager

Russ Carter, former general manager of Griffin Brothers Auto Centers LLC, has joined Andreoli & Associates Inc. He will serve as general manager and take on the duties previously handled by the software company's president Mike Andreoli.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!