Retail

Mercedes one-two after a race revolving round tire strategy

Posted on March 31, 2014
Lewis Hamilton won the Malaysian Grand Prix for Mercedes.

Lewis Hamilton won the Malaysian Grand Prix for Mercedes.

Malaysia, one of the toughest tests of the year for tires because of its high temperatures and an abrasive surface, demonstrated the reduced graining and increased durability of this year’s Pirelli tires, with no blistering despite track temperatures that peaked at 46 degrees centigrade. Just 15 drivers finished the grand prix, underlining the rate of attrition.

The P Zero Orange hard and P Zero White medium tires were nominated for the race, but with more than a second difference in race pace between the two compounds, a key part of the strategy consisted of the ability to adapt tire choice to the characteristics of each car and the evolving race conditions.

The top two finishers, Lewis Hamilton and Nico Rosberg (who claimed the first one-two for Mercedes since the 1955 Italian Grand Prix) both used exactly the same three-stop strategy: three stints on the medium tire followed by a final stint on the hard tire, of just five and six laps respectively at the end of the race. Force India’s Nico Hulkenberg was the highest-placed two-stopper in fifth, having fought for a podium place from seventh on the grid. The German completed a long final stint on the hard tire, but was able to match some of the competitors on the softer medium tire for performance.

Pirelli’s motorsport director Paul Hembery said: “This was a tough race, with track temperature of 46 degrees at the start and the most abrasive surface that we visit all year. In spite of this the tires showed an overall balance of performance that allowed a close battle for the lead. There was no blistering or graining, and while drivers had to manage thermal degradation, a three-stop race is in line with the requirements the sport has asked Pirelli to deliver.”

Truth-O-Meter:
Our prediction for the race was a tough one to call after qualifying was run in wet weather, minimizing slick tire data available. But we said that the fastest theoretical way for the 56-lap race should be to start on the medium, change to the medium again on lap 15, medium once more on lap 29 and a final stint on the hard from lap 43.
We were quite close. Hamilton started on the medium; made his first stop for mediums again on lap 15, second stop for more mediums on lap 33, and his final stint on the hard from lap 51.

Related Topics: Formula One, Malaysian Grand Prix, Pirelli, Sepang International Circuit

Comments ( 0 )
More Stories
Article

You’ve Got Email: It’s Still the Way to Go to Market, Digitally Speaking

Remember email? Sometimes in the communication that is texting, tweeting or ‘Snapchatting,’ email is taken for granted. Facebook is great for sharing your thoughts and feelings to everyone you have friended, but email is more targeted, especially when used for business. You might say it is even more personal than Facebook because it is designed for interaction between two people or among a small group of people.

Drew Howlett from Falken says developing the right M/T tire is critical. “There are too many other competitive products on the market to have any weaknesses.”
Article

M/T Tires are Having a Moment: Consumer Demand Is Blurring the Lines

There are off-road warriors who never let their vehicles or mud-terrain tires touch pavement. There are others who like to occasionally play in the dirt, but need their fun vehicles to do double duty to go to work or school. And increasingly, there are drivers with lifted trucks and mean-looking tires who chase the aesthetic more than the lifestyle their vehicle portrays.

The sales staff at Ron's Tire & Motorsports is cross-trained to sell every product, from tires to bicycles to lawnmowers to barbecue grills.
News

Ron's Tire Sells Tires, And Much, Much More

Here’s the first hint that the newest tire store Ron Baxter and Ross Baxter are opening in Idaho Falls, Idaho, isn’t a typical retail store: the size. It’s 37,000 square feet.  

News

Tireco's Milestar Brand Launches Responsive Website

Tireco Inc.'s new mobile responsive website for Milestar tires is designed to showcase updated news, features and available tire sizes while serving as a hub for consumers to interact with the Milestar brand.

Kenda newcomer Chris Tolbert will help expand the Traction Dealer Network.
News

Chris Tolbert Joins Kenda USA

Tire industry veteran Chris Tolbert has joined Kenda USA's North American Automotive Business team as director of business development. His assignment: help accelerate Kenda’s sales and brand awareness in the PCR and LTR segments.

The new Gabriel training menu is divided into two sections, one for light vehicle training and one for heavy-duty training. Both sections include a series of training videos for dealers and installers to better sell and install Gabriel shocks and struts.
News

Gabriel Website Offers Training Resources

Ride Control LLC has launched its Gabriel website training menu with a series of training options as an expansion of its Answerman technical service offerings. This includes videos, technical bulletins, online catalogs and FAQs for both light and heavy-duty vehicles.

News

Hankook Suffers Sales Slowdown in 2Q 2017

Hankook Tire Co. Ltd. posted income before taxes of 3.1 trillion won on net sales of nearly 17.3 trillion won for the second period ended June 30, 2017. That compares to income of 2 trillion won on sales of 16.4 trillion won for the same period in fiscal 2016.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!