Retail

Yokohama's Formula Drift title defense begins at Long Beach

Posted on April 2, 2014
Essa will be driving the Essa Autosport BMW E46 M3 in Formula Drift this season.

Essa will be driving the Essa Autosport BMW E46 M3 in Formula Drift this season.

The 2014 Formula Drift season starts April 4-5 in Long Beach, California, and Yokohama Tire Corporation (YTC) is ready to defend its title with reigning champion Michael Essa. YTC and Essa captured the 2013 Formula D crown on ADVAN Neova AD08 R tires.

Essa will be piloting the Essa Autosport BMW E46 M3 on a segment of the Long Beach Grand Prix street course. YTC is also partnering with D1 veteran Kuniaki Takahashi in his A’PEXi Lexus SC430, as well as up-and-coming Ryan Kado in his Gryphon AutoLab Nissan 350Z.

“We have an extremely talented line-up this season,” said Matt Johnson, YTC performance marketing supervisor. “Essa is looking to repeat, Takahashi brings a wealth of drifting experience to the Yokohama team and Kado is a definite name to watch.”
I
n addition, all three YTC-sponsored teams are scheduled to participate in the Motegi Racing Super Drift Challenge during the Long Beach Grand Prix weekend, April 10-11.  The cars will compete under the lights on Friday and Saturday evening and be on display throughout the weekend.

“Formula Drift is a very competitive series and the capabilities of the AD08 R tires are a key component for success,” said Johnson. “It’s a world-class extreme performance summer tire and utilizes our breakthrough orange oil compound, found both in our ADVAN ENV-R2 race slick and consumer tire products.”

Related Topics: 2014 Formula Drift, Michael Essa, Yokohama Tire Corporation

Comments ( 0 )
More Stories
European tire shows are reaching a crisis point! Here we have Germany’s Reiffen Essen trade show, the Autopromotec in Italy and the Tire Technology Expo in Germany.
Article Saturation Point Danger for Tire Shows in Europe

With the Specialty Equipment Market Association (SEMA) Show due to take place this month in Las Vegas, which has to be one of (if not the) largest of its kind in the world, I thought it was the perfect time to take a step back and get an overall picture of what is currently happening in the tire show arena in Europe.

A special pre-event European Press Conference for Tire Cologne was staged by Koelmesse GmbH late last year.
News Tire Cologne Will Address Many Important Industry Segments

The Tire Cologne has posted a schedule of events for its first trade fair, to be held in May 29 through June 1, 2018, in Cologne, Germany. Although billed as "a trade fair for tires and wheels," it is really more than that, according to show organizers.

Nokian introduced the latest version of its all-weather tire, the WR G4, to dealers at a ride-n-drive near Denver, Colo.
News Nokian Introduces Next-Generation All-Weather and Winter Tires

Nokian Tyres plc has unveiled three next-generation products: the WR G4 all-weather tire and the studless Hakkapeliitta R3 and R3 SUV winter tires.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!