Retail

Radar Tires returns to venue of it's first short course podium

Posted on April 2, 2014

Radar Tires, the flagship brand of Omni United, makes its full season debut in TORC: The Off-Road Championship presented by AMSOIL this weekend during the “Duel in the Desert” at Primm Valley Off-Road Raceway in Primm, Nev.  Armed with three drivers in the PRO Light class, Radar Tires is optimistic about the 2014 TORC season.
 
Radar Tires has selected to use the LT265/75R16 and 32X11.50R15 Radar Renegade R5 tires for the two-day event.  The tires will be used by Project648 Motorsports’ Luke Johnson and Cam Reimers Motorsports co-drivers Cam Reimers and Ian Harris.
 
“We’ve had podium success at Primm last season and we’re looking for more at this weekend’s Duel in the Desert,” said Gary Blalock, Radar Tires Motorsports Manager.  “The Primm track has changed since September, but we think we have the right size and groove in the Radar Renegade R5 tires for Luke, Cam and Ian to be able to charge to the front.  This is Primm and anything can happen in TORC PRO Lights.  We have assembled the right drivers and the ideal tire to withstand the speed, jumps and ever-changing track conditions.”
 
This weekend marks Johnson’s first return to Primm Valley since 2008, and the first time in the PRO Light class.  As a regular fixture on the podium in PRO Buggy, Johnson plans on making regular visits to the box this season.
 
Cam Reimers Motorsports has assembled a one-two punch with drivers Reimers and Harris. Reimers is now in his second year of TORC PRO Light and will drive the No. 21 SSI Decal/TiLube PRO Light. In 2013, Reimers made his debut at Primm and scored two top-10 finishes.  Making his Primm debut this weekend, Harris, co-driver of the sister No. 22 SSI Decal/TiLube PRO Light, looks to repeat and improve upon Reimers’ last season rookie run at Primm.
 
The Radar Tires drivers will practice, qualify and race at the two-day TORC “Duel in the Desert” event.  Fans unable to attend the race at Primm Valley Off-Road Raceway can tune into the Motor Trend YouTube channel for a live broadcast.  The PRO Light race begins at 2:15 p.m. (PT) on Saturday and Sunday.  The race can then be seen on NBC Sports on April 25.

Related Topics: Primm Valley Off-Road Raceway, Radar Tires, The Off-Road Championship, TORC PRO Lights

Comments ( 0 )
More Stories
Bobby Hendry from 31 Inc. was from one of 80-plus vendors at the Tire Factory trade show. Here he talks to Mike Fleming, equipment supply manager for the dealer group, and Marc Thompson from Point S Everett in Everett, Wash.
News

Point S Rebranding Exceeds Expectations in the U.S., and Points to More Growth

Tire Factory Inc. members have rebranded the vast majority of their 206 stores to the Point S banner at a breakneck pace. And leaders of the Oregon-based cooperative are unveiling new programs with two big hopes: the momentum of current members continues, and more independent tire dealers join their network.

News

Cooper Enjoys a Full-Year Income-to-Sales Ratio of 8.5%

Cooper Tire & Rubber Co. posted net income of $69.3 million on net sales of $783.9 million for its fourth quarter ended Dec. 31, 2016. That compares to income of $59.2 million on sales of $775.5 million for the same period in 2015.

ATV has added 6 stores to its network of American Tire Depot stores in California.
News

ATV Opens 6 American Tire Depot Stores

ATV Inc. has acquired six stores in the greater Los Angeles metro area. The purchase expands ATV's network of American Tire Depot stores to 98 outlets, all in California.

News

MATDA Joins TIA's Social Media Platform

The Mid-America Tire Dealers Association (MATDA) has joined the social media content platform developed by the Tire Industry Association (TIA) and the Automotive Marketing Foundation (AMF).

News

Toyo’s Net Tire Sales Drop 6.7% in 2016

Toyo Tire & Rubber Co. Ltd. reported a net loss of 12.3 billion yen on net sales of 381.6 billion yen for its fiscal year ended Dec. 31, 2016. That compares to net income of 1.6 billion yen on net sales of 407.8 billion yen for fiscal 2015.

News

Feb. 15 Webinar: Take 1 Hour to Learn Why Customers Buy

An upcoming free webinar, "Commitments: Understanding Customer Buying Decisions," will help improve your retail selling experience. It will be held today, Wednesday, Feb. 15, 2017, starting at 2 p.m. ET (11 a.m. PT), and last an hour.

News

Michelin’s Net Income Rises 43% in 2016

Margins on consumer tires helped boost Groupe Michelin’s net income 43% in 2016. Michelin posted net income of 1.7 billion euros on net sales of 20.9 billion euros for its fiscal year ended Dec. 31, 2016. That compares to income of 1.2 billion euros on sales of nearly 21.2 billion euros for fiscal 2015.

Michelin is donating $10,000 to help families in Mexico on behalf of its BFGoodrich Tire brand.
News

After Big Wins in Baja, BFGoodrich Brand Gives Back

The BFGoodrich tire brand developed its off-road identity four decades ago in the Baja peninsula in Mexico. Now Michelin North America Inc. is recognizing the region's importance with a $10,000 donation.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!