Tenneco Inc.’s Monroe brakes brand is ready to reward counter people, jobber salespeople and warehouse distributors with a prepaid card for every Total Solution, ProSolution and Severe Solution brake pad set sold during the “Trust the Pros Benefits” program. The promotion runs April 1 to May 31, 2014.
Designed to drive traffic to Monroe brakes trade partner locations, the Monroe brakes brand also has two consumer promotions running concurrently with this incentive that reward consumers with up to a $30 prepaid card for Monroe brakes product installations and a $10 prepaid card for qualifying product purchases.
“The complete promotional program from Monroe brakes offers the consumer a great value on premium Monroe Brakes products,” says Sheryl Bomia, Tenneco’s North American programs manager. “It reminds consumers and all of our trade partners of the critical importance of inspecting brake pads for wear and replacing worn components, restoring the vehicle’s stopping ability.”
The Monroe brakes “Trust the Pros Benefits” promotion will offer a $2 spiff for each qualifying sale of Monroe Total Solution and Monroe Severe Solution brake pad set sold and a $1 spiff for each qualifying sale of Monroe ProSolution brake pad set sold. Total award dollars are calculated from total program sales and delivered on one prepaid card at the end of the program.
The Monroe brakes brand offers a full portfolio of advanced braking solutions, including Monroe Total Solution, Monroe ProSolution and Monroe Severe Solution, designed to help distributors, jobbers and service providers increase their shares of the brake repair markets. The Monroe brakes brand includes an exclusive approach – packaging brake pads with hardware, rubberized shims, wire wear sensors, sensory locking plates and installation lube for most applications – so no time is spent searching for related parts needed to complete the job.
Monroe brakes products are backed by Tenneco’s exclusive Safe & Sound Guarantee 90-day consumer cash back offer. Details about this program are available at www.MonroeBrakes.com.
To obtain a “Trust the Pros Benefits” scorecard or to learn more about the promotion, contact your Monroe Brakes representative and/or parts provider.
Completed scorecards and copies of sales invoices must be postmarked and mailed to Monroe Brakes promotional headquarters no later than June 16, 2014. A minimum of 25 brake pad sets must be sold to qualify. There is a maximum $500 redemption per participant.
To learn more, log on to www.MonroeBrakes.com. For the latest product coverage, use the brand’s comprehensive, user-friendly electronic catalog at www.MonroeBrakes.com.
Bob Ulrich was named Modern Tire Dealer editor in August 2000. He joined the magazine in 1985 as assistant editor, and has been responsible for gathering statistical information for MTD's "Facts Issue" since 1993.