Retail

Mickey Thompson adds marketing manager

Posted on April 8, 2014
Pasco, an Ohio native, will drive the company's profitability and growth through marketing and dealer support.

Pasco, an Ohio native, will drive the company's profitability and growth through marketing and dealer support.

Max-Trac Tire Co. Inc. (dba Mickey Thompson Performance Tires & Wheels) has selected William (Bill) Pasco as northeast regional marketing manager.

Formerly territory sales manager for the Mr. Gasket company, Pasco brings 13 years of automotive industry experience to his new role with Mickey Thompson.

“I really enjoy working in this industry, and it’s great to be a part of the Mickey Thompson team,” says Pasco. “I look forward to making a measurable contribution to the company while growing many of my existing relationships within the industry.”

Mickey Thompson Performance Tires & Wheels markets racing and high-performance tires and wheels for street, strip, truck, and off-road applications. The company was founded in 1963 by racing legend Mickey Thompson and is headquartered in Stow, Ohio. For more information, visit http:/www.mickeythompsontires.com/.

Related Topics: Bill Pasco, Max-Trac Tire Co., Mickey Thompson Performance Tires & Wheels

Comments ( 0 )
More Stories
Matt Leeper from Falken Tire, left, presented a grand prize motorcycle to Ron Barlow from FTC Enterprises during the final dinner of the K&M Tire 2018 Dealer Conference.
News K&M Tire Dealers Learn Sales, Customer Service and Efficiency Tips

K&M Tire Inc. founder Ken Langhals likes to remind his 600-plus employees that a customer’s tire order one day doesn’t guarantee another order the next. And that means K&M’s annual dealer conference is an opportunity to provide dealers with help and extra services that set K&M apart from other wholesalers.

Article An Insight into Tires and Their Problems in Europe

The National Tyre Distributors Association (NTDA) recently held its annual conference, which, although traditionally staged in the UK, represents the ongoing current issues in the tire industry throughout Europe (at least until the Brexit negotiations are completed) and attracts an extensive and diverse range of delegates.

Article Close the Gap or Lose the Sale: Use Your Advantages to Overcome Abandonment

I’m tired of talking about the internet, but I might be the only one. It’s a subject that tire dealers talk about all the time, and it doesn’t appear the internet is going out of business anytime soon. There aren’t any future plans to turn it off.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!