Max-Trac Tire Co. Inc. (dba Mickey Thompson Performance Tires & Wheels) has selected William (Bill) Pasco as northeast regional marketing manager.
Formerly territory sales manager for the Mr. Gasket company, Pasco brings 13 years of automotive industry experience to his new role with Mickey Thompson.
“I really enjoy working in this industry, and it’s great to be a part of the Mickey Thompson team,” says Pasco. “I look forward to making a measurable contribution to the company while growing many of my existing relationships within the industry.”
Mickey Thompson Performance Tires & Wheels markets racing and high-performance tires and wheels for street, strip, truck, and off-road applications. The company was founded in 1963 by racing legend Mickey Thompson and is headquartered in Stow, Ohio. For more information, visit http:/www.mickeythompsontires.com/.
Bob Ulrich was named Modern Tire Dealer editor in August 2000. He joined the magazine in 1985 as assistant editor, and has been responsible for gathering statistical information for MTD's "Facts Issue" since 1993.