Retail

Get with the program groups

Posted on April 10, 2014

How are program groups helping dealers drive consumer traffic to tire retailers? That’s what MTD asked eight national and regional program groups open to domestic dealers.

The answers go beyond buying power and price competitiveness. Program groups also offer multiple tire brands, warranties, credit cards, promotional support and training to help dealers attract customers to their shops.

There are strict requirements to join a program group, and not everyone is eligible. Dealers who meet the qualifications retain the freedom to run their businesses as they see fit.

MTD surveyed the following groups:

* Big O Tires LLC;

* Community Wholesale Tire Distributing Inc.;

* Conrad’s Tire Service Inc.;

* Independent Tire Dealers Group LLC;

* K&M Tire Inc.;

* Tire Centers LLC (TCi);

* Tire Factory Inc.; and

* Tire Pros.

For details on these groups, see our story beginning on page 18 of the April print or digital edition of MTD

Related Topics: program groups

Comments ( 0 )
More Stories
News New Jersey Sets Six Months to Comply with Lead Wheel Weight Ban

New Jersey became the ninth state to enact a ban on lead wheel balance weights on Jan. 8, 2018, and has set a six-month window for compliance. 

News Goodyear Launches Tire Maintenance Program for Shared Mobility Services

Goodyear Tire & Rubber Co. is launching an advanced tire maintenance pilot program with STRATIM, a San Francisco-based startup whose technology platform tracks, monitors and oversees fleet maintenance for tens of thousands of vehicles operated by more than 50 mobility services in more than 25 markets across North America.

News Raben Aims to Boost Service Through New Customer Fulfillment Center

Raben Tire Co. LLC has established a call center in Evansville, Ind., the city where the 28-store dealership is headquartered. The new Customer Fulfillment Center (CFC) is designed to provide a consistent positive customer experience via phone and email.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!