Service

Ford to maintain battery warranties

Posted on April 10, 2014

Ford Motor Co. announced it will maintain it pro-rated battery warranty and family pricing structures for its Motorcraft batteries. The company says the after parts industry as a whole is moving in the opposite direction.

The Motorcraft Tested Tough Max battery carries a 100-month pro-rated warranty and free replacement for 36 months, while Motorcraft Tested Tough Plus batteries have an 84-month pro-rated warranty and free replacement for up to 18 months. Ford says most competitors offer a flat 36-month warranty, with some offering coverage for 12 months.

“While the price point for batteries of different group sizes from competitors can be all over the map, Motorcraft offers a family pricing structure that gives installers confidence and stability when counseling customers,” says Robert Boss, maintenance marketing manager.

For more information, visit www.motorcraft.com.

Related Topics: batteries, Ford Motor Co., Motorcraft

Comments ( 0 )
More Stories
Arnott says its new aftermarket shock absorber for the Mercedes-Benz GL-Class SUV is a high-quality, cost-effective suspension solution that is custom-tuned for an excellent ride.
Product

Arnott Has New Shock Absorber for Mercedes-Benz

Arnott Inc. has released a new aftermarket shock absorber (SK-2868) for the rear left or right side of the 2012 Mercedes-Benz GL-Class SUV (X164 chassis) with Airmatic and without adaptive damping system (ADS).

News

Two Asian Automotive Shows in One in March

Tyrexpo Asia 2017 and the inaugural edition of GarageXpo Asia will be held in conjunction with each other March 21-23, 2017, in Singapore. The events are organized by SingEx Exhibitions Pte. Ltd.

ATV has added 6 stores to its network of American Tire Depot stores in California.
News

ATV Opens 6 American Tire Depot Stores

ATV Inc. has acquired six stores in the greater Los Angeles metro area. The purchase expands ATV's network of American Tire Depot stores to 98 outlets, all in California.

News

Bosch Expands Five Product Lines

Robert Bosch LLC has added 38 part numbers to its aftermarket product lines. Additions were made to the injector, braking, rotating machine, steering, and oxygen sensor product lines.

News

Feb. 15 Webinar: Take 1 Hour to Learn Why Customers Buy

An upcoming free webinar, "Commitments: Understanding Customer Buying Decisions," will help improve your retail selling experience. It will be held today, Wednesday, Feb. 15, 2017, starting at 2 p.m. ET (11 a.m. PT), and last an hour.

News

Michelin’s Net Income Rises 43% in 2016

Margins on consumer tires helped boost Groupe Michelin’s net income 43% in 2016. Michelin posted net income of 1.7 billion euros on net sales of 20.9 billion euros for its fiscal year ended Dec. 31, 2016. That compares to income of 1.2 billion euros on sales of nearly 21.2 billion euros for fiscal 2015.

Sears is taking its DieHard branding a step farther, and is opening a DieHard Auto Center in San Antonio, Texas.
News

Sears To Open Its First DieHard Auto Center

Exactly eight months after Sears Holdings Corp. announced it was lending its popular DieHard brand name to a new line of tires, the company is revealing a new store concept: the DieHard Auto Center Driven by Sears. The first store opens Feb. 17.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!