Service

Ford to maintain battery warranties

Posted on April 10, 2014

Ford Motor Co. announced it will maintain it pro-rated battery warranty and family pricing structures for its Motorcraft batteries. The company says the after parts industry as a whole is moving in the opposite direction.

The Motorcraft Tested Tough Max battery carries a 100-month pro-rated warranty and free replacement for 36 months, while Motorcraft Tested Tough Plus batteries have an 84-month pro-rated warranty and free replacement for up to 18 months. Ford says most competitors offer a flat 36-month warranty, with some offering coverage for 12 months.

“While the price point for batteries of different group sizes from competitors can be all over the map, Motorcraft offers a family pricing structure that gives installers confidence and stability when counseling customers,” says Robert Boss, maintenance marketing manager.

For more information, visit www.motorcraft.com.

Related Topics: Batteries, Ford Motor Co., Motorcraft

Comments ( 0 )
More Stories
A golf team made up of active, reserve and retired military pause for a photo during their day pro-am day of golf sponsored by Interstate Batteries.
News Interstate Batteries Treats Service Men and Women to a Golf Event

Interstate Batteries Inc. treated more than 200 active duty, retired and reserve military personnel to a pro-am day of golf at Cedar Crest Golf Club in Dallas, Texas, on May 6.

(from left): Corvette winners Jason Kool, Donald Addison, and Jason Kozak.
News Aftermarket Auto Parts Alliance Awards 3 Corvettes

The Aftermarket Auto Parts Alliance presented car keys to the three grand prize winners of the Kentucky Horsepower Corvette Giveaway sweepstakes on May 19.

News Bauer Built Awards Scholarships for 25th Consecutive Year

The founders of Bauer Built Inc. are gone but not forgotten. The G. F. “Sam” and Ethel V. Bauer/Bauer Built Inc. Scholarship Award sees to that.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!