Ford Motor Co. announced it will maintain it pro-rated battery warranty and family pricing structures for its Motorcraft batteries. The company says the after parts industry as a whole is moving in the opposite direction.
The Motorcraft Tested Tough Max battery carries a 100-month pro-rated warranty and free replacement for 36 months, while Motorcraft Tested Tough Plus batteries have an 84-month pro-rated warranty and free replacement for up to 18 months. Ford says most competitors offer a flat 36-month warranty, with some offering coverage for 12 months.
“While the price point for batteries of different group sizes from competitors can be all over the map, Motorcraft offers a family pricing structure that gives installers confidence and stability when counseling customers,” says Robert Boss, maintenance marketing manager.
For more information, visit www.motorcraft.com.
Bob Ulrich was named Modern Tire Dealer editor in August 2000. He joined the magazine in 1985 as assistant editor, and has been responsible for gathering statistical information for MTD's "Facts Issue" since 1993.