Retail

TBC expands Hifly line

Posted on April 11, 2014
TBC is adding 14 sizes to Hifly AT601 All-Terrain line.

TBC is adding 14 sizes to Hifly AT601 All-Terrain line.

TBC Wholesale is expanding its Hifly consumer tire program with the addition of 14 sizes to the AT601 All-Terrain line and size LT215/85R16 to the HT601 Highway All-Season line.

Twelve metric sizes in rim diameters ranging from 15 inches to 17 inches and sizes LT285/75R16 and LT285/70R17 are being added in the all-terrain line, bringing the complete line to 23 sizes and providing coverage for the majority of the highest volume sizes in the all-terrain segment.

TBC says the AT601 features a stylish and aggressive tread design that delivers outstanding all surface traction and durability while maintaining ride comfort and even wear.

The commercial LT size 215/85R16 is being added to the HT601 Highway All-Season line, giving the line 17 metric and LT sizes. The HT601’s solid center rib and slotted shoulder design target those vehicle applications that require superior on-road stability and tracking, long even wear, and extended commercial service use, according to TBC.

The companys says the Hifly program targets the economy price position with high quality, competitive product offerings in the most popular market segments, including passenger performance, highway SUV/LT, all-terrain and winter.

“Since being introduced by TBC Wholesale in 2012, the Hifly program has grown quickly, both in size and segment coverage and in reputation with dealers who appreciate the combination of quality, performance and price that the Hifly program offers,” says Jon Vance, TBC wholesale senior director of product marketing.

“We are committed to continue growing this great program to bring dealers even more opportunity to make a difference with Hifly. These key size additions, especially in the growing value AT segment are in keeping with that commitment. And there’s more to come.”

Initial availability of the new AT601 sizes is scheduled for late April, with the LT215/851R6 HT601 scheduled for May availability.

Related Topics: Hiflyline, Jon Vance, TBC Wholesale

Comments ( 0 )
More Stories
The top tire technology designs by college students participating n Hankook's Design Innovation program were displayed at the company's Design Insight Forum event.
News

Hankook Encourages Young Tire Designers

Hankook Tire Co. Ltd. focused on smart mobility tire concepts and electric vehicle technology at its annual Design Insight Forum at the Hankook Technodome.

Jim Mayfield thanked Kumho dealers for weathering a lot of changes over the past year and a half, and said those changes were made with an intent to create stability for the brand.
News

Kumho Promises Dealers a Stable New Year

“Consistent. Stable. Dependable.” Those three little words detail the outlook and plan for Kumho Tire USA Inc. in 2017, says Jim Mayfield, national vice president of sales and marketing.

News

Yokohama Adds Passenger Tire Capacity in the Philippines

Yokohama Rubber Co. Ltd. recently opened a new plant in the Clark Freeport Zone in the Philippines. The plant is operated by the company’s passenger car tire manufacturing and sales subsidiary, Yokohama Tire Philippines Inc. (YTPI).

Kim Yong-Hak has been named a senior vice president at Hankook Tire Co.'s holding company, Hankook Tire Worldwide.
News

Hankook Names New Executives

Hankook Tire Co. Ltd. and its holding company Hankook Tire Worldwide are placing 19 employees in new executive roles effective Jan. 1, 2017, as part of efforts to increase competitiveness in the global top-tier tire market.

News

Toyo Is Georgia's Top Automotive Supplier

Toyo Tire North America Manufacturing Inc. has won the Georgia Department of Economic Development's inaugural Automotive Supplier of the Year Award. The Georgia Automotive Awards recognize leaders throughout the state and honor them as part of the state's automotive ecosystem.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!