Retail

TBC expands Hifly line

Posted on April 11, 2014
TBC is adding 14 sizes to Hifly AT601 All-Terrain line.

TBC is adding 14 sizes to Hifly AT601 All-Terrain line.

TBC Wholesale is expanding its Hifly consumer tire program with the addition of 14 sizes to the AT601 All-Terrain line and size LT215/85R16 to the HT601 Highway All-Season line.

Twelve metric sizes in rim diameters ranging from 15 inches to 17 inches and sizes LT285/75R16 and LT285/70R17 are being added in the all-terrain line, bringing the complete line to 23 sizes and providing coverage for the majority of the highest volume sizes in the all-terrain segment.

TBC says the AT601 features a stylish and aggressive tread design that delivers outstanding all surface traction and durability while maintaining ride comfort and even wear.

The commercial LT size 215/85R16 is being added to the HT601 Highway All-Season line, giving the line 17 metric and LT sizes. The HT601’s solid center rib and slotted shoulder design target those vehicle applications that require superior on-road stability and tracking, long even wear, and extended commercial service use, according to TBC.

The companys says the Hifly program targets the economy price position with high quality, competitive product offerings in the most popular market segments, including passenger performance, highway SUV/LT, all-terrain and winter.

“Since being introduced by TBC Wholesale in 2012, the Hifly program has grown quickly, both in size and segment coverage and in reputation with dealers who appreciate the combination of quality, performance and price that the Hifly program offers,” says Jon Vance, TBC wholesale senior director of product marketing.

“We are committed to continue growing this great program to bring dealers even more opportunity to make a difference with Hifly. These key size additions, especially in the growing value AT segment are in keeping with that commitment. And there’s more to come.”

Initial availability of the new AT601 sizes is scheduled for late April, with the LT215/851R6 HT601 scheduled for May availability.

Related Topics: Hiflyline, Jon Vance, TBC Wholesale

Comments ( 0 )
More Stories
News

Brett Ponton Will Take Over at Monro

John Van Heel is leaving Monro Muffler Brake Inc. after 15 years with the company, the last five as its CEO. He will be replaced by Brett Ponton, whose career includes time at Goodyear Tire & Rubber Co., where he rose through the ranks and eventually served as president of marketing for the North American tire division and managed more than 800 retail locations.  

News

Simple Tire Adds Another Delivery Option for Online Tire Buyers

Simple Tire LLC has added a third delivery option for customers of its online sales platform. They can ship their tires to any of the 1,800 FedEx Office locations in the U.S. But Simple Tire’s real goal is to redirect those customers to one of its installation partners.  

News

Pep Boys Expands in New York and New Jersey

Pep Boys — Manny, Moe & Jack, a wholly-owned subsidiary of Icahn Automotive Group LLC, has acquired an automotive and tire center in New York, and opened a new Pep Boys Service & Tire Center in Bordentown, N.J.  

The tall ceilings of Jeff Hall's Gardiners Road store give it a modern look and feel.
News

The Secret to Success for Midas in Canada: Tires

The owner of the two busiest Midas locations in Canada says offering an extensive tire inventory and more than a dozen tire brands has transformed his business. Consider Jeff Hall’s success a sign of what’s to come at Midas stores across North America.  

News

Six Hankook Tire Dealers Will Host Events for Veterans

Six tire dealers will help Hankook Tire America Corp. continue its partnership with the Disabled American Veterans (DAV) organization. Those dealers will host the group's Mobile Service Offices (MSO) at their stores so the DAV can reach out to veterans in those communities.  

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!