Retail

NCTDA honors hall of famer and dealer of the year

Posted on April 16, 2014
The NCTDA inducted the late Shorty Parrish into the Hall of Fame.

The NCTDA inducted the late Shorty Parrish into the Hall of Fame.

The North Carolina Tire Dealers Association (NCTDA) inducted the late J.H. “Shorty Parrish, founder of Parrish Tire Co., into the North Carolina Tire Industry Hall of Fame and presented its first-ever dealer of the year award to Ricky Benton, owner of Black’s Tire Service Center.

The award presentations were made at NCTDA's Tire Industry Awards Banquet.

Shorty’s daughter, Ellen Parrish Jackson, accepted the award. She said her dad was quite the character and would have enjoyed the evening’s event and the honor. A photo of Shorty and a sign in front of the original store asking customers to “Please Leave Keys in Car” gave everyone in attendance a brief trip back to simpler times, according to Reece Hester, executive director of the NCTDA.

He says Parrish Tire continues to grow under the guidance of Shorty’s son-in-law and grandson, Bill and Logan Jackson. Today the company operates 10 retail stores, seven commercial centers, two retread shops and seven wholesale warehouses and distributes three company-owned private brands. 

“Shorty’s innovative approach to the tire industry helped to shape the way tire and automotive service business and distribution centers work in our state today,” says Hester.

The event also included the first induction into NCTDA’s “Dealer of the Year.” Ricky Benton of Black’s Tire Service was honored in front of a capacity crowd. 

The NCTDA named Ricky Benton dealer of the year.
The NCTDA named Ricky Benton dealer of the year.

Ricky and his wife, Dianne, started with one tire and auto repair store and with the help of their three sons have grown to 38 retail and auto service locations across the Carolinas, three wholesale distribution centers, a commercial sales division and a retread manufacturing facility.

During his acceptance speech, Ricky announced the creation of the BTS Academy, a state-of-the-art training center adjacent to the BTS corporate headquarters in Whiteville, N.C. 

“With his wife, three sons and their extended families, the Black’s Tire family really is a family business,” says Hester.

Parrish is No. 33 and Black’s is No. 77 on the 2013 MTD Top 100 Retreaders in the U.S. list.

Related Topics: NCTDA, Reece Hester, Ricky Benton, Shorty Parrish

Comments ( 0 )
More Stories
Armstrong says the wide footprint of the new Tru-Trac SU provides overall driving safety and stability and the unique sidewall construction absorbs impact.
Product Armstrong Unveils Tru-Trac SU Tire for SUVs

Features of the new Tru-Trac SU all-season sport utility vehicle tire from Armstrong Tire Inc. include cross-linked sipes on the inner ribs to reduce rolling resistance and increase wet grip.

The CH-5 Cheetah Bead Seater is designed for commercial use on tires from 4-inch turf tires to 24.5-inch truck tires.  
Product Cheetah Bead Seaters Are Designed for Difficult Tire Beads

Cheetah Bead Seaters are designed to make seating the most difficult bead safe, simple, fast and economical.  

Bob Egan will lead the University of the Aftermarket Foundation as chairman in 2018.
News Bob Egan Will Chair the University of the Aftermarket Foundation

The University of the Aftermarket Foundation board of trustees has elected its officers for fiscal year 2018. Veteran aftermarket industry executive Robert Egan is the foundation's new chairman.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!