Retail

Pirelli introduces the Cinturato P1 Plus

Posted on April 18, 2014
Pirelli says the its new Cinturato P1 Plus is the first premium UHP summer tire backed by a mileage warranty.

Pirelli says the its new Cinturato P1 Plus is the first premium UHP summer tire backed by a mileage warranty.

Pirelli Tire LLC launched the latest generation Cinturato P1 Plus at the 2014 New York International Auto Show. The ultra-high performance summer tire is designed for luxury, mid-size, full size and sport cars, including the Acura TSX, Buick Regal and Chevrolet Cruze and Volt.

The Cinturato P1 Plus, derived from original equipment product development, is dedicated to the aftermarket. It shares many of the same performance characteristics of the Cinturato P1 OE tire, including the tread pattern. However, it maximizes driving pleasure without abandoning tread wear.

The replacement-only tire is available in 24 sizes ranging from 215/55R17 94V to 275/30R20 97Y. It features the following:

* high mileage: Thanks in part to a new mold profile, it is backed by a 35,000- mile limited tread wear warranty (and a 30-day trial).

* low rolling resistance: For a tire in its segment, it reduces fuel consumption and carbon emissions thanks to a tread compound with innovative materials fthat also balance performance and safety in wet and dry conditions.

* an asymmetric, optimized tread pattern: The tire is designed to reduce road noise.

"The Cinturato perfectly illustrates Pirelli‟s brand values of performance, safety, durability and fuel efficiency," according to the company. "Cinturato P1 Plus is testament to Pirelli's commitment to expand its product portfolio for the North American market and to the Interactive Development Process which allows for a quicker response time for new products."

The Cinturato P1 Plus is the third in Pirelli's strategy of introducing a replacement tire that looks like its OE counterpart but caters to replacement buyers. For more information on the other two lines, check out the following links:

"A new Pirelli Scorpion: the Verde All Season Plus."

"Pirelli previews the Cinturato P7 All season Plus."

Related Topics: New York Auto Show, OE tires, Pirelli Cinturato

Comments ( 0 )
More Stories
News K&M Tire Dealers Learn Sales, Customer Service and Efficiency Tips

K&M Tire Inc. founder Ken Langhals likes to remind his 600-plus employees that a customer’s tire order one day doesn’t guarantee another order the next. And that means K&M’s annual dealer conference is an opportunity to provide dealers with help and extra services that set it apart from other wholesalers.

Article An Insight into Tires and Their Problems in Europe

The National Tyre Distributors Association (NTDA) recently held its annual conference, which, although traditionally staged in the UK, represents the ongoing current issues in the tire industry throughout Europe (at least until the Brexit negotiations are completed) and attracts an extensive and diverse range of delegates.

Article Close the Gap or Lose the Sale: Use Your Advantages to Overcome Abandonment

I’m tired of talking about the internet, but I might be the only one. It’s a subject that tire dealers talk about all the time, and it doesn’t appear the internet is going out of business anytime soon. There aren’t any future plans to turn it off.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!