The company says TirewebLocal helps dealers to create and manage their Web presence across 250 online directories, review websites, search engines and mapping services.
"Having a website is only part of the picture when doing business online," says Matthew Walker, president of Tireweb Marketing.
"Over 220 million consumers in the USA use review websites, local directories, search engines and mapping services to find businesses in their local area. TirewebLocal ensures that tire dealers are listed on these websites and that the details about them are accurate, including their business name, opening hours, website address, map, contact details, store photos and the services they offer."
TirewebLocal is the result of years of research and development and is specifically designed to help tire, wheel and auto dealers increase leads from the web and improve sales, the company notes.
"TirewebLocal has developed direct integrations with over 250 major directory, search and review websites,” adds Walker. “We automatically create and update enhanced content on these websites, including coupons, photos, videos, offers and social media integration. The result of this development is that tire dealers using TirewebLocal are more likely to be found and contacted over their competitors."
TirewebLocal also monitors online reviews and discussions about tire dealers. Walker says his research shows that 61% of online tire buyers rely on user reviews before contacting a store, and TirewebLocal scans thousands of websites daily and notifies dealers of reviews about their business, so they can respond appropriately.
"Tire dealers using TirewebLocal have reported an immediate increase in leads, phone calls and sales. For example, one dealer received 188 appointments for auto services and tire sales from these local searches alone, leading to an estimated $21,735 increased revenue in just one month."
TirewebLocal is a monthly subscription-based service. Businesses can perform a free online scan to check their listings on major web directories. To perform a free scan or to sign up, visit www.tireweblocal.com.
Bob Ulrich was named Modern Tire Dealer editor in August 2000. He joined the magazine in 1985 as assistant editor, and has been responsible for gathering statistical information for MTD's "Facts Issue" since 1993.