Retail

Bridgestone sponsors contest for teen drivers

Posted on April 22, 2014

A nationwide survey commissioned by Bridgestone Americas Inc. found that while teens say texting and driving is dangerous, distracted driving persists as young drivers continue to text behind the wheel. The company is sponsoring a scholarship contest to encourage teens to drive responsibly.

The Bridgestone Americas Teens Drive Smart survey polled 200 young drivers ages 16-21 on their mobile phones to find out how teens justify their distracted driving. 

Eight out of 10 teens say that texting and driving is more dangerous than skydiving, yet young drivers are 50 times more likely to text and drive than skydive, according to the survey.

More than half of teens freely admit that they occasionally text and drive, although they are quick to point out that it is only under certain circumstances, like when the car is stopped or when they are alone in the car.

* 70% of young drivers say they’re likely to text if they’re at a red light.

* 60% say they’ve texted while driving when alone in the car – compared to 37% with friends and 10%with parents.

“For more than a decade, Bridgestone Americas has educated teenagers and young adults on the importance of safe driving,” says Leslie Wilhite, manager of Bridgestone’s Teens Drive Smart Program. “We believe in making the ride more enjoyable and for many teens, that ride is being cut short because of distracted driving. We have to continue to reinforce that distracted driving impacts others on the road around you, even if you’re in the car alone.”

As part of Bridgestone’s efforts to raise awareness about distracted driving among teens, the Teens Drive Smart video contest is accepting video entries until June 19. Students ages 16-21 are invited to create a short automotive safety-themed video that encourages their peers to make better decisions behind the wheel.

The top 10 videos are posted online for the public to vote on, and the three videos that receive the most votes win college scholarships: first place receives $20,000; second place receives $10,000 and third place receives $5,000. Each Teens Drive Smart video contest winner will also have the chance to have his or her video used as a public service announcement (PSA) on television stations across the United States. For contest details, visit www.teensdrivesmart.com.

In addition to the video contest, Bridgestone is bringing a free, hands-on driver training program, the Teens Drive Smart Driving Experience, to 12 cities across the country this year. Attendees learn potentially life-saving defensive driving maneuvers and safe driving skills from highly-trained instructors. To see where the Teens Drive Smart Driving Experience is going next, visit www.teensdrivesmart.com.

Related Topics: Bridgestone Americas Inc., driving and texting, Teens Drive Smart program

Comments ( 0 )
More Stories
News

Union Official Calls Tariff Vote 'A Huge Mistake'

The leader of the United Steelworkers union says the International Trade Commission has made "a huge mistake" in not imposing tariffs on truck and bus tires from China. And based on early feedback from Modern Tire Dealer readers, tire dealers and particularly retreaders agree.

News

Two Asian Automotive Shows in One in March

Tyrexpo Asia 2017 and the inaugural edition of GarageXpo Asia will be held in conjunction with each other March 21-23, 2017, in Singapore. The events are organized by SingEx Exhibitions Pte. Ltd.

Bobby Hendry from 31 Inc. was from one of 80-plus vendors at the Tire Factory trade show. Here he talks to Mike Fleming, equipment supply manager for the dealer group, and Marc Thompson from Point S Everett in Everett, Wash.
News

Point S Rebranding Exceeds Expectations in the U.S., and Points to More Growth

Tire Factory Inc. members have rebranded the vast majority of their 206 stores to the Point S banner at a breakneck pace. And leaders of the Oregon-based cooperative are unveiling new programs with two big hopes: the momentum of current members continues, and more independent tire dealers join their network.

News

Cooper Enjoys a Full-Year Income-to-Sales Ratio of 8.5%

Cooper Tire & Rubber Co. posted net income of $69.3 million on net sales of $783.9 million for its fourth quarter ended Dec. 31, 2016. That compares to income of $59.2 million on sales of $775.5 million for the same period in 2015.

ATV has added 6 stores to its network of American Tire Depot stores in California.
News

ATV Opens 6 American Tire Depot Stores

ATV Inc. has acquired six stores in the greater Los Angeles metro area. The purchase expands ATV's network of American Tire Depot stores to 98 outlets, all in California.

News

MATDA Joins TIA's Social Media Platform

The Mid-America Tire Dealers Association (MATDA) has joined the social media content platform developed by the Tire Industry Association (TIA) and the Automotive Marketing Foundation (AMF).

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!