Retail

Yokohama makes Sterling pay for his remarks

Posted on May 1, 2014
Yokohama is once again the "official tire of the Los Angeles Clippers."

Yokohama is once again the "official tire of the Los Angeles Clippers."

In light of recent developments, Yokohama Tire Corp. is back on board with the Los Angeles Clippers. There is a caveat, however.

Yokohama suspended its sponsorship deal with the Clippers following highly charged racial comments made by Clippers owner Donald Sterling.

After the commissioner of the National Basketball Association (NBA) came down hard on the 80-year-old Sterling -- he was fined $2.5 million and banned from attending NBA games or practices for the rest of his life -- the Fullerton, Calif.-based tire manufacturer reinstated the sponsorship.

As part of a new agreement between Yokohama and the Clippers, half of the 2014 NBA playoff sponsorship funds are being earmarked to a charity instead of the organization.   

“Yokohama applauds NBA Commissioner Adam Silver’s leadership and actions by banning Clippers owner Donald Sterling for life from any association with the team or NBA,” says Andrew Briggs, Yokohama's director of marketing and product planning.

“With the Clippers’ agreement, we have found a way to continue moving forward and give back to the community and our fellow Clipper fans.”

Briggs says the money will be donated to NBA-sponsored charitable organizations dedicated to anti-discrimination and tolerance efforts.

Related Topics: Andrew Briggs, NBA, sports marketing

Comments ( 1 )
  • Rubén

     | about 3 years ago

    This is how it's done. Put the hurt on his racist back pocket. Well done!

More Stories
News

5 Money-Making, Business-Improving Tips From the 2017 K&M Tire Meeting

As independent tire dealers battle the competition, they often search for the one thing that will help them stand out. At the 2017 K&M Tire Inc. annual dealer conference, the wholesaler provided a day-and-a-half event full of educational sessions to help dealers identify those opportunities.

Typical e-commerce websites selling tires often limit users to a drop-down menu of pre-selected tire terms without considering the driving and lifestyle preferences of shoppers. To find the best tire, consumers need to consider not only their vehicle's make, model and tire size, but also how it supports their everyday routines and hobbies.
News

Sears Sells Tires Online Using Artificial Intelligence

Artificial intelligence (AI) has come to the tire industry by way of Sears Auto Centers. With the pilot launch of the retail chain's "Digital Tire Journey" Web app, consumers can identify the appropriate tires to fit their driving preferences.

News

And the Most Popular Tire Sizes in the U.S. in 2016 Were...

High-value-added passenger tires is the buzz phrase in the tire industry right now. Also known as HVA tires, they are defined by some companies as tires 17 inches and above in size, by others 18 inches and above. Either way, they are trending upward.

News

NCTDA to Honor Dealers at 2017 Expo

The North Carolina Tire Dealers Association (NCTDA) will honor its 2017 Dealer of the Year and induct two new members into its Hall of Fame.

News

Discount Tire Expands in Houston Metropolitan Area

Discount Tire has added a store in Sugar Land, Texas. It is the third Discount Tire outlet in Sugar Land, which is part of the Houston metropolitan area, and the 12th location in Fort Bend County.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!