The Buffalo Bills have announced an extension of its partnership with Dunn Tire, keeping the Western New York-based tire retailer as the “Official Tire Dealer of the Buffalo Bills.” As part of the agreement, Michelin has been named the “Official Tire of the Buffalo Bills.”
“As the Official Tire Dealer of the Buffalo Bills, Dunn Tire is excited about reaching out and connecting with the Bills’ loyal fan base,” says Patrick Logue, managing director of retail operations for Dunn Tire.
“We are truly passionate about Western New York and recognize how important the Bills are to this region. This is a great opportunity and the perfect time to show our support of this historic franchise.”
“Our continued partnership with Dunn Tire will provide Bills fans with engaging and creative opportunities to interact with the Michelin tire brand across our region,” says Bruce Popko, the Bills’ chief revenue officer. “With exclusive consumer offers and promotions, Dunn Tire and Michelin will be providing great value to our fans.”
Fans who purchase Michelin tires from Dunn Tire beginning in June 2014, and continuing throughout the 2014 football season, will receive a limited edition Buffalo Bills hat. In addition, Dunn Tire also will be distributing tickets for one night practice at the Bills’ 2014 Training Camp at St. John Fisher College in Pittsford, N.Y.
Dunn Tire is the 35th largest independent tire dealer in the U.S. according to the Modern Tire Dealer 100 with 30 retail locations from Erie, Pa., to Syracuse, N.Y.