Sears Holdings Corp. has extended its DieHard brand to a vehicle maintenance and vehicle assessment service.
Cooper Tire & Rubber Co. has introduced the CS5 Touring, a premium touring tire with two all-season tread options and four speed ratings, including W.
The CS5 is available in 78 sizes in Grand Touring (T-rated) and Ultra Touring (H-, V- and W- rated) tread options.
The CS5 Grand Touring T-rated tire has an 80,000-mile tread wear warranty and is available in 30 sizes.
Speed ratings, tread wear and sizes for the CS5 Ultra Touring tire are:
* H-rated - 60,000 miles in 23 sizes;
* V-rated - 60,000 miles in 20 sizes; and
* W-rated - 50,000 miles in five sizes.
The company says a new silica tread compound significantly improves the wet handling performance of the CS5 versus the tire it replaces, the CS4. The CS5 has four times more silica than the CS4, enabling improvements in wet traction without giving up tread wear.
“We targeted wet performance from the beginning. It rains almost everywhere we sell products. So we need to be really good in the rain. That’s when consumers realize tires might not stop in time. They lose grip more often. That’s why we put such an emphasis on it. Almost everyone can relate to wet performance,” says Bruce Sanborn, product segment manager.
The CS4 also had two tread patterns, but this is the first time Cooper has put two different compounds in the two lines, according to Sanborn.
“The Grand Touring has a compound that is tuned for the consumer set, such as the Dodge minivan customer. The Ultra Touring compound is tuned for, say a Toyota Camry V-rated, a little more sporty, a little more responsive. The characteristics of the car and driver are different so we have two unique compounds between the lines.”
To boost consumer confidence in the tire, Cooper added a tread wear indicator called “Wear Square.” As the tire wears, the shape of the visual wear indicator changes to help consumers approximate the tread life remaining on the tire. The tread wear indicator also helps dealers begin conversations with their customers on the condition of tires or vehicle components, according to Sanborn.
The company also optimized the overall profile and tread contact patch of the tire to improve ride quality and wear evenly and quietly. The use of lighter and stronger materials in construction reduced weight, which improves responsiveness and lowers rolling resistance.
The CS5 includes Cooper’s Stabiledge technology, which was developed for the CS3 mid-range tire and provides improved response and traction.
The tire also has proprietary 3D Micro-Gauge Siping, which maximize surface contact and improve wet and dry performance throughout the life of the tire.
The CS5 replaces the CS4, which has been the company’s best-selling tire line. The CS5 will be priced the same as the CS4.
"We have cutting edge technology and leading performance all at the traditional Cooper brand price point,” says Sanborn.
The tires are produced at the company’s Tupelo, Miss., manufacturing plant and are available now.
For more information about the CS5, visit Cooper's product microsite at www.coopercs5.com.
Several TBC Corp. technicians have received 2016 ASE Technician of the Year honors.
Centric Parts has opened its Commercial Center of Excellence (CCE) in Memphis, Tenn. The CCE houses sales and support staff for the company’s Qualis division.
Federal-Mogul Motorparts, a division of Federal-Mogul Holdings Corp., has acquired the Beck/Arnley brand.
The Tire Industry Association (TIA) and Federated Insurance are providing TIA members with a free webinar that focuses on the hidden dangers of outdated policies and insufficient documentation of actions employers take related to their employees.
Hankook Tire Co. Ltd. and its holding company Hankook Tire Worldwide are placing 19 employees in new executive roles effective Jan. 1, 2017, as part of efforts to increase competitiveness in the global top-tier tire market.
Toyo Tire North America Manufacturing Inc. has won the Georgia Department of Economic Development's inaugural Automotive Supplier of the Year Award. The Georgia Automotive Awards recognize leaders throughout the state and honor them as part of the state's automotive ecosystem.
Robert Bosch LLC’s “Rain, Snow or Shine” beam wiper blade promotion includes both a rebate premium offer with purchase, as well as a sweepstakes with no purchase necessary to enter.
Pirelli Tire LLC is recalling 1,190 P Zero All Season tires that were built with an incorrect carcass component.
The newest member of the Aftermarket Auto Parts Alliance (Alliance) is Parts Pro Automotive Warehouse of Wickliffe, Ohio. Parts Pro joined the Alliance as a Bumper to Bumper affiliate on Dec. 1, 2016.
Bartec USA LLC’s new Tech200Pro diagnostic tool incorporates TPMS sensor testing and activation, tread depth measurement and tire pressure checks.
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The Philips D5S Xenon HID (high intensity discharge) bulb from Lumileds is available as an aftermarket replacement.