Tenneco's ‘Potholes’ campaign emphasizes safety

Posted on May 12, 2014
Tenneco's "Potholes" campaign spreads the message of potential damage to shocks and struts through print, video and social media.

Tenneco's "Potholes" campaign spreads the message of potential damage to shocks and struts through print, video and social media.

Tenneco Inc.’s Monroe Shocks and Struts brand has launched a marketing campaign consisting of print advertisements, video, syndicated articles and a social media contest to remind consumers that poor road conditions can damage safety-critical steering and suspension components.

The Monroe “Potholes” campaign urges consumers to have their vehicles inspected for any damage that could affect their driving safety. For example, one or more damaged shocks or struts could degrade the vehicle’s steering, stopping and stability in certain driving situations.

“Potholes have broken out in the millions, and that means potentially severe wear and tear on shocks, struts and other undercar components,” says Bill Dennie, director of ride control channel management for Tenneco’s North America Aftermarket business.

“In many cases, the consumer might not be able to feel the effects of worn or damaged units because they have become used to poor ride quality over the past several months.

 “When a pothole breaks a wheel or tie rod or shreds a tire, the problem is immediately apparent to most drivers. A damaged shock or strut is often not obvious, yet it can still be a very serious issue that needs to be corrected as soon as possible,” Dennie says.

The Monroe campaign includes:

* a series of print advertisements featuring the message, “Potholes do more damage than you think. Replace worn shocks”;

* a consumer safety video available on as well as the “TennecoInc” channel at;

*a nationally syndicated news article;

* an innovative floor graphic designed for automotive service facility waiting areas; and

* a social media contest that will reward consumers for sharing photos of unusually severe potholes.

“Our goal is to build consumer awareness of potentially undetected steering and suspension damage,” says Denise Hanefeld, Tenneco marketing coordinator.

“Many drivers recognize that their vehicles have been exposed to a lot of abuse in recent months. We simply want them to ask a trusted service facility to verify those vehicles are capable of providing safe steering, stopping and stability in a full range of driving situations.”

For more information, visit

Related Topics: Bill Dennie, Denise Hanefeld, Monroe shocks and struts, Tenneco Inc.

Comments ( 0 )
More Stories
The tire pressure monitoring system (TPMS) control unit in 2007 to 2013 Honda CR-Vs, like the 2011 above, monitors all four tires and the system itself. If it detects less than 24 psi in a tire, it alerts the driver by turning on the low pressure indicator and setting a diagnostic trouble code (DTC) in the control unit. When the tire pressure is increased to more than 28 psi and the vehicle is driven above 28 mph, the control unit will turn off the indicators and store the DTC(s).

TPMS: Honda CR-V 2007-2013

When a tire pressure sensor or control unit is replaced on a 2007-2013 Honda CR-V, or a known-good wheel is substituted, the ID(s) of all four tires’ sensors must be memorized by the TPMS control unit. After memorizing the sensor ID(s) or doing a tire rotation, the mounting location of sensors 1, 2, 3 and 4 must be determined. See reset procedures.

The 2016 AAPEX show is expected to feature more than 2,200 exhibitors and 45,000 targeted buyers.

AAPEX By the Numbers

The Automotive Aftermarket Products Expo (AAPEX) will be held Tuesday, Nov. 1, through Thursday, Nov. 3, at the Sands Expo in Las Vegas, with AAPEXedu (educational) sessions starting on Monday, Oct. 31.

The Pantera Touring A/S (left) and Sport A/S (right) private brand tires are available to TAG members in 41 and 29 sizes, respectively.

TAG Celebrates 20-Year Milestone

In 1996, a half dozen large independent tire dealers banded together to form a buying group that would “help them compete against warehouse clubs and the big box stores,” says Mark Rhodes, president of Plaza Tire Service Inc.

The zLine A/S tires come fitted with Nokian’s Driving Safety Indicator on the center rib which shows the percentage of tread depth that remains.

Nokian Extends its All-Season Lineup

Winter tires may have brought Nokian Tyres plc to North America, but they aren’t enough to pave the path to the brand’s growth here. The tire maker knew it needed to invest in all-season products. First came the eNtyre and Rotiiva lines, and up next is an all-season ultra-high performance tire, the zLine.

Putting the right tires on the right vehicle is like dressing up in a tuxedo, says Barbara, left, with his store manager, Denny Reiser. “You can dress up in a tuxedo and wear black tennis shoes and still look OK, but try to go out on the dance floor. You’re not going to be able to do it.”

Follow Your Gut Instinct: Advice From Our Tire Dealer of the Year

When a customer walks in convinced his car doesn’t need synthetic motor oil when you think it does, and argues with you at every suggestion, do you take the time to educate him and explain your recommendation? Do you turn down the job? Or do you take his money, use traditional oil, and hope for the best?

Tom Formanek takes over as TIA president for Glen Nicholson at the annual membership meeting.

Tom Formanek Will Take Reins of TIA Board

Tom Formanek will be inducted as the next president of the Tire Industry Association (TIA) during its annual membership meeting on Oct. 31, 2016. He will serve a one-year term.


Goodyear Furthers Strategy by Announcing Plant Closure

Goodyear Tire & Rubber Co. remains focused on capturing "the growing demand for premium, large-rim diameter tires." The company says part of that strategy involves"reducing excess capacity in declining, less profitable segments of the tire market."

Jose Perez (left) and Matthew Greco explained how they increased alignment sales at their Golden West Tire Centers stores at a seminar for Big O tire dealers.

How to Sell More Alignments

How can dealers get more cars on the alignment rack? Matthew Greco and Jose Perez answered that question in a seminar at Big O Tires LLC’s annual dealer meeting last April.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!