Hankook Tire Co. Ltd. announced that for the 11th time, the company will be attending the Reifen 2014 International Trade Fair, to be held in Essen, Germany, May 27-May 30.
Hankook says it will be in hall 3.0, Stand 3A32, where tire manufacturer will present its line-up and newest tire developments on an area of over 300 square meters.
Hankook says it will be bringing its current product portfolio for cars, SUVs, off-road vehicles, vans as well as light and heavy-duty trucks.
The premium and UHP segment in particular are demonstrating consistent success as original equipment. The new BMW 4er Coupé will be the latest model to roll out of the factory on Hankook UHP Ventus S1 evo2s.
"It is always interesting to get feedback every two years here in Essen from our partners and customers of many years, as well as from many new guests from around the world. It reflects the successful development of the Hankook brand in Europe, which we are of course very happy about", explained Dietmar Olbrich, Hankook's Marketing and Sales director for German-speaking markets.
"A lot has happened since our first appearance. Our tires have consistently established themselves among leading automobile manufacturers and alike, demonstrating the brands premium positioning. This is evident, among other things, in the announcement of numerous original equipping successes, which our performance and premium tires have recently achieved, with the BMW Group and Daimler AG for example. They are of course prominently represented at our trade stand."
Bob Ulrich was named Modern Tire Dealer editor in August 2000. He joined the magazine in 1985 as assistant editor, and has been responsible for gathering statistical information for MTD's "Facts Issue" since 1993.