Retail

Hankook is gearing up for Reifen Essen

Posted on May 15, 2014

Hankook Tire Co. Ltd. announced that for the 11th time, the company will be attending the Reifen 2014 International Trade Fair, to be held in Essen, Germany, May 27-May 30.

Hankook says it will be in hall 3.0, Stand 3A32, where tire manufacturer will present its line-up and newest tire developments on an area of over 300 square meters.

Hankook says it will be bringing its current product portfolio for cars, SUVs, off-road vehicles, vans as well as light and heavy-duty trucks.

The premium and UHP segment in particular are demonstrating consistent success as original equipment. The new BMW 4er Coupé will be the latest model to roll out of the factory on Hankook UHP Ventus S1 evo2s.

"It is always interesting to get feedback every two years here in Essen from our partners and customers of many years, as well as from many new guests from around the world. It reflects the successful development of the Hankook brand in Europe, which we are of course very happy about", explained Dietmar Olbrich, Hankook's Marketing and Sales director for German-speaking markets.

"A lot has happened since our first appearance. Our tires have consistently established themselves among leading automobile manufacturers and alike, demonstrating the brands premium positioning. This is evident, among other things, in the announcement of numerous original equipping successes, which our performance and premium tires have recently achieved, with the BMW Group and Daimler AG for example. They are of course prominently represented at our trade stand."

Related Topics: Dietmar Olbrich, Hankook Tire Co. Ltd., Reifen 2014 International Trade Fair

Comments ( 0 )
More Stories
News Michelin Buys Lehigh Technologies and Advances Its Sustainable Mission

Michelin North America Inc. has acquired Lehigh Technologies Inc., a company that transforms rubber from end-of-life tires and industrial goods into materials for new tires and other products.  

Andrew Briggs earned his MBA from University of California, Irvine and has a degree in business administration with an emphasis in marketing from California State University, Long Beach.
News Yokohama Promotes Andrew Briggs

Yokohama Tire Corp. has promoted Andrew Briggs to a newly created position, vice president of marketing and product management. He replaces Fred Koplin, senior director of marketing and motorsports, who has retired after 12 years with the company.  

ALI member manufacturers have provided and installed 12 vehicle lifts in the organization's LiftLab, which is part of the new headquarters facility.
News ALI's New LiftLab Has a Dozen Installed Lifts for Lift Inspector Training

The Automotive Lift Institute’s (ALI) new LiftLab features 12 vehicle lifts ranging from the smallest motorcycle lift and the most common two-post style to heavy-duty inground and mobile column lifts.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!