Retail

Bridgestone ad campaign features TV star

Posted on May 19, 2014

Bridgestone Americas Inc. is targeting women, mothers and safety-minded drivers with the advertising campaign for its run-flat DriveGuard tire line. The campaign will feature Emmy-award winning actress and Modern Family star Julie Bowen.

The advertisements show Bowen avoiding the worry, frustration and inconvenience associated with a flat tire by equipping her car with new DriveGuard tires from Bridgestone.

“We know women are making more family purchasing decisions today, and Julie’s enthusiasm and sense of humor about life really connect with strong, smart and bold women,” says Erik Seidel, vice president of brand management.

“Julie provides us with the perfect voice to communicate our new DriveGuard tires as a solution for safety-minded drivers who want to stay in control of their day.”

The DriveGuard television ad campaign premiered on primetime network programming on May 15 during the season finale of ABC’s "Grey’s Anatomy."

The campaign includes three television ads and will run through September 2014. Social media engagement with Bowen and an integrated print and marketing campaign including point-of-sale, radio and digital will support the series of broadcast ads.

DriveGuard tires are the first full line of mass-market replacement run-flat tires available for coupes, sedans and wagons not originally equipped with run-flat technology.

For more information read ‘Bridgestone introduces run-flat line.’

Related Topics: Bridgestone Americas Inc., Erik Seidel, run-flat tires

Comments ( 0 )
More Stories
Article

Dealers Hope New President Will be Good for Business

Each month we ask members of our National Advisory Council (NAC) a question or questions on a current hot topic. Recently we asked, “What effect do you believe Donald Trump will have on your business as president?” Here are some of their responses.

Service Line says its Renegade Model TMB4000 manual parts washer is a cost-effective way to wash parts without solvents.
Product

Service Line Has Manual Parts Washer

Service Line Inc.’s Renegade TMB 4000 manual parts washer for general repair cleaning is designed to be a practical alternative to washing parts with solvents.

Bosch says the Robinair AC1234-6 machine has a liquid refrigerant flushing function that flushes A/C systems or individual components using liquid refrigerant instead of harsh chemicals.
Product

Robinair Offers 1234YF Recover, Recycle, Recharge Machine

The Robinair AC1234-6 was the first commercially available fully automatic R1234YF machine to meet the SAE’s requirement for recovering, recycling and recharging vehicle A/C systems with the new refrigerant, according to Bosch Automotive Service Solutions.

Tire Factory moved its dealer meeting out of Oregon and planned new activities for dealers, including a visit to Octane Raceway and a timed pit crew challenge. Tiffany Fox prepares to lower the jack once her teammates from Point S J&J Tire & Auto Service in Helena, Mont., finish their tire installations.
Article

Point S Rebranding Exceeds Expectations

Tire Factory Inc. members have rebranded the vast majority of their 206 stores to the Point S banner at a breakneck pace. And leaders of the Oregon-based cooperative are unveiling new programs with two big hopes: the momentum of current members continues, and more independent tire dealers join their network.

(From left to right) Dan King, Tire Warehouse Inc.; Gary Longerbeam, Monro Muffler Brake Inc.; and Shawn Denlein, Hankook Tire America Corp., enjoy the opening night reception.
Article

Hankook Gains Ground on its Goals

Continued growth in the U.S. and Canadian markets will be the key for Hankook Tire Co. Ltd. to reach its self-imposed goal of being the industry’s fifth largest tire company by 2020. This is the message about 80 key distributors and dealers of Hankook-branded tires were told at the company’s annual Partner’s Day Meeting in Los Cabos, Mexico, last month.

Nexen's updated sponsorship of Manchester City now includes the double-winning Manchester City Women's Team.
News

Nexen Sees a Marketing Opportunity — on a Sleeve

Nexen Tire Co. Ltd. has created a first-of-its-kind partnership with an English Premier League club. The tire company will be the Official Sleeve Partner of the Manchester City Club, and the Nexen logo will appear on the club's uniform sleeve for all league games in the 2017-2018 season.

BKT’s ConExpo-Con/Agg booth featured its farm, ATV and UTV tires.
News

From Farm to UTV, BKT Made a Big Splash at ConExpo

The BKT USA Inc. booth at the recently completed 2017 ConExpo-Con/Agg in Las Vegas gave show attendees plenty to talk about. The company showcased not only its Earthmax farm tires, including the new Earthmax SR 35, but also its ATV/UTV tire lineup.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!