Retail

Bridgestone ad campaign features TV star

Posted on May 19, 2014

Bridgestone Americas Inc. is targeting women, mothers and safety-minded drivers with the advertising campaign for its run-flat DriveGuard tire line. The campaign will feature Emmy-award winning actress and Modern Family star Julie Bowen.

The advertisements show Bowen avoiding the worry, frustration and inconvenience associated with a flat tire by equipping her car with new DriveGuard tires from Bridgestone.

“We know women are making more family purchasing decisions today, and Julie’s enthusiasm and sense of humor about life really connect with strong, smart and bold women,” says Erik Seidel, vice president of brand management.

“Julie provides us with the perfect voice to communicate our new DriveGuard tires as a solution for safety-minded drivers who want to stay in control of their day.”

The DriveGuard television ad campaign premiered on primetime network programming on May 15 during the season finale of ABC’s "Grey’s Anatomy."

The campaign includes three television ads and will run through September 2014. Social media engagement with Bowen and an integrated print and marketing campaign including point-of-sale, radio and digital will support the series of broadcast ads.

DriveGuard tires are the first full line of mass-market replacement run-flat tires available for coupes, sedans and wagons not originally equipped with run-flat technology.

For more information read ‘Bridgestone introduces run-flat line.’

Related Topics: Bridgestone Americas Inc., Erik Seidel, run-flat tires

Comments ( 0 )
More Stories
News

Simple Tire Adds Another Delivery Option for Online Tire Buyers

Simple Tire LLC has added a third delivery option for customers of its online sales platform. They can ship their tires to any of the 1,800 FedEx Office locations in the U.S. But Simple Tire’s real goal is to redirect those customers to one of its installation partners.  

News

Pep Boys Expands in New York and New Jersey

Pep Boys — Manny, Moe & Jack, a wholly-owned subsidiary of Icahn Automotive Group LLC, has acquired an automotive and tire center in New York, and opened a new Pep Boys Service & Tire Center in Bordentown, N.J.  

The tall ceilings of Jeff Hall's Gardiners Road store give it a modern look and feel.
News

The Secret to Success for Midas in Canada: Tires

The owner of the two busiest Midas locations in Canada says offering an extensive tire inventory and more than a dozen tire brands has transformed his business. Consider Jeff Hall’s success a sign of what’s to come at Midas stores across North America.  

News

Six Hankook Tire Dealers Will Host Events for Veterans

Six tire dealers will help Hankook Tire America Corp. continue its partnership with the Disabled American Veterans (DAV) organization. Those dealers will host the group's Mobile Service Offices (MSO) at their stores so the DAV can reach out to veterans in those communities.  

Joe Venezia will lead Bridgestone's retail efforts at its 2,200-plus company-owned stores.
News

Bridgestone Retail Stores Have a New Leader

The 2,200-plus retail stores owned and operated by Bridgestone Americas Inc. have a new leader. Joe Venezia is the president of Bridgestone Retail Operations LLC (BSRO) effective June 19, 2017.  

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!