Reifen 2014 preview: One week to go!

Posted on May 20, 2014
The Stamford Tyres booth will play host to new tires and wheels..
The Stamford Tyres booth will play host to new tires and wheels..

This is the second in a series of reports about the Reifen 2014 International Trade Fair from esteemed international journalist John Stone. The event will be held in Essen, Germany, May 27-30.

Stone, who writes European Notebook for Modern Tire Dealer, will write previews in his inimitable British style until the show begins. After that, look for his timely reports on the drama that is the Reifen Trade Fair!

We are now just a week away from the opening of the Reifen 2014 show and still updates from the exhibitors keep on coming through.

Top news comes from the show organizers, who state that some of the world's leading tire manufacturers will attend the Innovation Awards Ceremony the evening before the show. Whilst Cam International will be launching its new "open access" mobile data platform for digital tablet technology in the truck, bus and van market sectors, Sun Tyre & Wheel Systems will introduce their new Numa Prime solid resilient tire, which combats extremely severe industrial and OTR applications.

ATEO GmbH will announce the arrival of the VT56 fully updateable, universal tire pressure monitoring system (TPMS) tool, which can be used in conjunction with the OBD II connector to transfer data to a vehicle in order to reset the ECU when replacing a sensor or wheel position. Meanwhile, Chinese tire manufacturer Winrun Tyre will be making their debut at the show and introducing two new brands, the Winrun and Roadclaw.

Finally, Singapore-based Stamford Tyres will present their further extended range of Sumo Firenza tires alongside alloy wheels from Stamford Sport Wheels (SSW) and Soleil. Looking at the exhibitor list, this show promises to be a very eventful occasion -- where new products and innovations will be in excess.

For more on the Reifen trade fair, check out this link:

"Only a Stone's throw away: Reifen 2014."

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Bob Ulrich was named Modern Tire Dealer editor in August 2000. He joined the magazine in 1985 as assistant editor, and has been responsible for gathering statistical information for MTD's "Facts Issue" since 1993.
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