Retail

Tenneco enhances Monroe, Walker training

Posted on May 27, 2014

New this year, Tenneco Inc.'s Monroe Ride & Drive seminar and Walker Emissions Control Diagnostics workshop now provide a venue for industry parts professionals and technicians of the future to connect while learning about vital vehicle systems and repair diagnosis procedures.

“The Monroe and Walker training programs provide a solid springboard for you to speed repair times, accurately diagnose worn components, connect with customers to explain complex repairs and more,” says Chuck Osgood, manager of training and sales operations, North American aftermarket, Tenneco. “Shop owners and service and parts professionals also will have an opportunity to connect with the next generation of technicians this year.”

Visits to technical schools are included in the 2014 schedule such as Universal Technical Institute, WyoTech, Lincoln Technical Institute and others. “We’ve also made it easier for our trade partners to participate by combining the programs in certain markets and extending the visit to several days,” Osgood says.

New for 2014, the Monroe Ride & Drive program will include a weekly sweepstakes, giving participants a chance to win a 40-inch Sony HDTV by completing a simple eight-question quiz at www.TennecoTraining.com.

The Monroe Ride & Drive program was designed to help improve replacement diagnoses and help drive confidence when recommending ride control components to consumers.

The Ride & Drive program vehicles prominently feature the brand’s “Everything Gets Old” messaging, reminding participants that ride control components eventually wear out and need to be replaced like other, more visible consumer products.

The Ride & Drive program also features instruction on innovative undercar technologies and an exclusive, hands-on ride and drive experience. This behind-the-wheel session allows attendees to explore the ride and handling differences in new versus worn ride control components and features new vehicles for 2014, including a pair of 2009 BMW 328i sedans, 2011 GMC Acadia SUVs and 2011 Chrysler Town & Country minivans. The program is now in its 13th year and is free to participants.

The Walker Emissions Control Diagnostics workshop teaches valuable strategies for effectively diagnosing emissions control and drivability repairs. Providing a strategic foundation in advanced engine management and emissions control diagnostics, the program places significant emphasis on diagnosing catalytic converter failures.

The course is taught by experienced ASE-certified Master Technicians with L1 certification and includes an intensive 3.5-hour classroom session and possible interactive lab demonstration. The cost is $70 per person.

For the complete training program schedule, visit http://www.monroe.com/en-US/events/ for the Monroe Ride & Drive schedule and http://www.walkerexhaust.com/events for the Walker Emissions Control Diagnostics workshop schedule, or call (800) 304-8878.

Related Topics: Monroe, Tenneco Inc., training, Walker

Comments ( 0 )
More Stories
Article

You’ve Got Email: It’s Still the Way to Go to Market, Digitally Speaking

Remember email? Sometimes in the communication that is texting, tweeting or ‘Snapchatting,’ email is taken for granted. Facebook is great for sharing your thoughts and feelings to everyone you have friended, but email is more targeted, especially when used for business. You might say it is even more personal than Facebook because it is designed for interaction between two people or among a small group of people.

Drew Howlett from Falken says developing the right M/T tire is critical. “There are too many other competitive products on the market to have any weaknesses.”
Article

M/T Tires are Having a Moment: Consumer Demand Is Blurring the Lines

There are off-road warriors who never let their vehicles or mud-terrain tires touch pavement. There are others who like to occasionally play in the dirt, but need their fun vehicles to do double duty to go to work or school. And increasingly, there are drivers with lifted trucks and mean-looking tires who chase the aesthetic more than the lifestyle their vehicle portrays.

The sales staff at Ron's Tire & Motorsports is cross-trained to sell every product, from tires to bicycles to lawnmowers to barbecue grills.
News

Ron's Tire Sells Tires, And Much, Much More

Here’s the first hint that the newest tire store Ron Baxter and Ross Baxter are opening in Idaho Falls, Idaho, isn’t a typical retail store: the size. It’s 37,000 square feet.  

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!