Retail

New products, corporate image at Reifen Show

Posted on May 27, 2014
Attendance at the opening day of the show gathers pace.

Attendance at the opening day of the show gathers pace.

This is the fourth in a series of reports about the Reifen 2014 International Trade Fair from esteemed international journalist John Stone. The event is being held in Essen, Germany, May 27-30.

Stone, who writes European Notebook for Modern Tire Dealer, wrote previews in his inimitable British style until the show began. Now, look for his daily updates on the Reifen Trade Fair.

This year's biannual European tire show in Essen, Germany, has got off to a relatively slow start in terms of attendance due to seriously wet weather. However, a slightly disappointing first day at the event has not prevented some companies from making interesting and innovative announcements.

For example, Netherlands-based Apollo Vredestein held a lively international press conference this afternoon to announce the introduction of its new Apollo Alnac 4G range which incorporates two new all-season and winter tire patterns as part of the group's ongoing policy of continually increasing its market image throughout Europe. The Apollo booth was besieged with members of the international press who were invited to inspect both patterns for themselves. 

Attendance at the opening day of the show gathers pace.
Attendance at the opening day of the show gathers pace.

The Alnac 4G all-season pattern has been specifically designed for drivers who prefer not to switch from winter to summer patterns whilst the Alnac 4G winter range is suitable for handling all types of winter road conditions in Central and Western Europe.

At the same time, U.S.-based Gaither Tool Co. Inc. along with its European division Gaither Europe were introducing their eye-catching new corporate image along with promoting their latest innovation to Europe -- the Smart Cart for easily transporting stacks of tires around the work environment. Gaither Europe was also making visitors aware of its new headquarter base in The Netherlands which is considerably larger due to market demand.

It's still the early days for this four-day event and tomorrow I will be reporting on my interviews with U.S.- and European-based Hunter Engineering Co., Triangle Tyre and point S Retail Network, plus much more.

For more on this subject, see:

Reifen 2014 countdown, plus a point s preview

Reifen 2014 preview: One week to go!

Only a Stone's throw away: Reifen 2014

Related Topics: Apollo Vredestein, European Notebook, Gaither Tool Co., John Stone, Reifen 2014, Reifen Trade Fair

Comments ( 0 )
More Stories
News

NCTDA to Honor Dealers at 2017 Expo

The North Carolina Tire Dealers Association (NCTDA) will honor its 2017 Dealer of the Year and induct two new members into its Hall of Fame.

News

Discount Tire Expands in Houston Metropolitan Area

Discount Tire has added a store in Sugar Land, Texas. It is the third Discount Tire outlet in Sugar Land, which is part of the Houston metropolitan area, and the 12th location in Fort Bend County.

News

Denso Expands TPMS Sensor Coverage

Denso Products and Services Americas Inc. has added 14 part numbers to its selection of First Time Fit tire pressure monitoring system (TPMS) sensors. The new part numbers add coverage for more than 10 million European and Korean vehicles.

News

Goodyear Declares 21st Straight Dividend

Directors of Goodyear Tire & Rubber Co. have declared a quarterly dividend of 10 cents per share of common stock. The dividend is payable March 1, 2017, to shareholders of record on Feb. 1, 2017.

News

Hotwire Will Return After MLK Holiday

Due to the Martin Luther King Jr. holiday, Modern Tire Dealer will not publish Hotwire on Monday. Look for the next edition on Tuesday, Jan. 17.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!